y公司手机采购战略管理研究

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1、西南交通大学硕士研究生学位论文第1I页AbstractThebeginningofthiscenturymobilephoneretailintensecompetition，pricewarshavebecomeincreasinglyfrequent，seriousproducthomogenization,theindustryishigrayconcentrated，theretailgrossmarginlessandless，howtosolvethelow．margin，priceWarSoutoftroubleandimprovep

2、rofitabilityTheindustryhasbecomeamajorproblem；YShenzhenin2004，thecompanyenteredtheretailmarketin2007withthreebranchesin2004—2007thecompanytotakeswiftandY-yearoccupationofthestrategicmarket，threeoutof100stores，astheexpansionExcessivespeed，procurementmanagementlevelisrelativelyb

3、ackward，thebeginningofalosssituation．Yhowtodevelopthecompany’Sprocurementstrategy,andgraduallysolvetheproblemoflow-margin，thesupplierforresourcesandimprovetheirownuseofresourceshasbecometheY’Sproblem．Asaresult，thepapertopicsrelevant．ThemainthesisiSasfollows：1，introducedtheY’Sb

4、riefandthestrategicmanagementofprocurement-relatedtheory,themobilephoneindustryforthedevelopmentofadetailedanalysis．2，acrossthecountrytothestatisticalanalysisofdataforthereferencefromthechannel，industryanalysisofthesizeoftheY’Sprocurementoftheexternalenvironment；fromthemanagem

5、entoftheprocurementorganization，procurementchannels，inareassuchasvaluechainanalysisoftheYcompany’Sintemalenvironment，GivestheY’SmatrixandSWOTanalysisofthefive-forcemodel．3，OnthebasisoftheanalysisofYcompany’Sprocurementintheexternalenvironment，thispaperpointoutthatthecompany’Sp

6、rocurementmanagementproblems，includingmarketposition，commoditymanagement，suppliermanagement，negotiationandmanagementinfourareas．西南交通大学硕士研究生学位论文第1II页4，fromacostleaderinthecharacteristicsoftheorganization，leadingthecostofstrategy,suppliermanagement，negotiation,andotherdetailsabo

7、utthespecificaspectsoftheY’Smobilephonestrategyfortheimplementationoftheprocurement．Thepaper’SresearchhasacertainlevelofreferencetoincreaseYcompany’Sprocurementmanagement．Keywords：Procurementmanagement；strategicmanagement；costleadership西南交通大学学位论文版权使用授权书本学位论文作者完全了解学校有关保留、使用学位论文

8、的规定，同意学校保留并向国家有关部门或机构送交论文的复印件和电子版，允许论文被查阅和借阅。本人授权西南交通大学可以将本论文