mt公司营销渠道分析与重构

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1、ABSTRACTMoreandmorecompaniespaymoreanentiont0brandimagc，w汕domesticeconomygrow吐l觚dimprovementofindus仃ialautomatization．Inaddition，productinspectionmarketisgrowingrapIidlywithconstnJctionofChineselawandenhancementofcons啪erri曲tconsciousness·More锄dmorecompetitor

2、Sentertotheindus仃ya仕mctedbypotentialbcnefits．Someofthemsucceedbyri曲tofgoodbrand锄dtechnolo西es，Some0ccupypaItofmafketsharerelyonlowcost锄d州ce．Marketingch锄elisunaVoidableandbecoming锄imponall_tsourclngofcompetitiVeadVantagpfort11em·MTisa胁ous哪plierininspectionre西o

3、n．IthaSbuiItup孤excellentbrandimageandgottenabove70％marketsharein11ighendsegmentationsince伽【teredtoCtliIlainl992．Bmrecently，MTfinditSleadingpositionischaJlengedbycounterpans矗吣mJ印觚锄dlocal，meymailllyf砬us0ntllo∞middleorlowendsegment，ⅥdlichhaVebeenignoredbyMT，all

4、dbegint0penen．ateMT’s缸aditional础m缸。DirectsellinghasbeenmainmodeforMTbef．0re，aIldproportionofchaIlIlel0ccupyoIlly10％orsoinMTv，holetllm0V盯atpresent．nseems也attodeVelopnewmarketist11eonlychoiceforMTregardingtocircl蛐st锄ceandsituation．Onor佗harld，matc锄broadensourci

5、ngofprofit，ontlleotllerhaIld，tllatcanprotectt11etmditionalKgheIldmarket．OfcourSe，MTcaIlnotachieVeme90albyitsel￡becauSetIlecostmaybeexpensive．Channelreconstructionisabetter锄dmoreeconomic甜choiceforMT．Tllepaperincludesthreeparts，firstofall，authorintroduce妇whole

6、inspection砌u泖，MT’sbackgrouIld觚dm破etingcirc啪staIlces．№atismore，aumoraIlalyzespresents讹saboutMTcha衄el，aIldpointoutthedisadv觚tage·Last，而terdescribeshowtorecon咖lctandoptimizethechannel湖uc眦foulldona11alVsisofuserneed，takingmarketingchallneltheo巧intoacco吼t．Me锄whil

7、e，卸moralso舀vessomeSuggestionsabouthowt0inspirit，con们l，a11devaluatedistributorS，howtopreventconniCt．ne、柑terhopestofindrightcharulelsolutionforMTbaseonallalysisofcorrelativeindustry，product锄duserS，a11dproVidesomellsemlref．erenceforindustrialequipmemmanuf．aCt_u

8、rerinChina．KeyWords：ChannelReconstruction，Productlnspection，ChannelManagement，Distributor2●—1IIll业对自己品牌的日益重视，以及消费者维权意识的不断增强，对类似产品的需求也越来越大，中国市场需求以每年百分之三十以上的速度在扩大。’中国近年出口贸易大幅上升，尤其是药物、食品、纺织等行业。这些行业