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1、中、小企业如何赢得竞争优势Atpresent,enterprisemergerismoreandmoreItisquitecommonforlargeenterprises,smallandmediumenterprisesintheinternationalanddomesticlargeenterprisesincreasinglyhugesqueezeseemstosurvivetheroadmorenarrow,howtofindeffectivestrategiestoobtaintheircompetitiveadvantagein
2、smallenterprises,isanurgentproblem・BuildconfidenceandfindadvantagesFirstofall,asasmallandmedium-sizedenterprisesshouldhaveanobjectiveunderstandingofthemselves,rememberaword,〃Godclosedadoorforyou,willinevitablyopenawindow.Iftheenterpriseisweakandlossofconfideneeisdifficulttoc
3、oncentrateonhowtofindtheirownadvantages,manymediumandsmallenterprisesisduetothelackofconfidencehasnotbeenabletofindandplaytheirownadvantages,aslongascandoprocessingortemporarilyasifsurvivalissatisfied,thisisnoconfidence,darenottothinkdonotdarenottomentionthedevelopmentof.Ami
4、nofShanghaimelonisfrompanfriedmelonseedsstarted,isnowoneoftheleadingbrandofleisurefood;WuhanJingwuduckneckroadjustbeforethestalls,nowhasannualsalesofseveralbillion,becomingthelargestChineseduckmeatdishprocessingenterprisesWithoutconfidenee,whowouldhavethoughtthesehumblelittl
5、ebusinessescouldbesuchabigindustry?・China,ssmallandmedium-sizedenterprisesaretoomanyworriedaboutsurvival,soblindedtoseetheirowneyes・Certa.inlyassmallandmedium-sizedenterprisestosurviveisdevelopment,thisisaprerequisite,butnotbecauseofthisfearandlossofconfidenee,becausethisisa
6、confidentattitude,isadetermination,thepowertosolvetheproblem,wefoundthattheadvantagesofsmallandmedium-sizedenterpriseswanttogainadvantage,wemustfirstestablishconfidence・AdvantageofstrategymakingUsestrategytoproducetheadvantageisactually"TianJihorse",tohavelongattackthatshort
7、,withconcentratedattackscatteredtostaggerattackeachother'sweaknesses,itshouldbethe"'shoppingmallssuchasthebattlefield"ofold,theuseofpropertacticstoTheweakovercamethestrong・FocusongeneratingadvantagesAlthoughthesmallandmedium-sizedenterprisesandlargeenterprisesnothumanandfina
8、ncialresourcesofsmallandmedium-sizedenterprisescanbementionedinthesamebreat