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1、erp中的客户关系管理CustomerrelationshipmanagementinERPNullSource:DigitalERPpublished:2009-12-3010:47:24Keywords:ERP,ERPsystems,workflow,managementinformationsystems,managementsoftware,distributionmanagement,businessintelligenceCustomerrelationshipmanagementisanewconceptofmoder
2、nmarketingmanagement・Enterprisecanextendtocustomer,scustomersthroughERPsystem,andplaytheroleofenterpriseallianee.CustomerRelationshipManagement(CRM)isanewmanagementmechanismaimedatimprovingtherelationshipbetweenenterprisesandcustomers・Itisimplementedinthefieldsofmarket
3、ing,sales,serviceandtechnicalsupportofcustomers・Customerrelationshipmanagementisanewconceptofmodernmarketingmanagement・Enterprisecanextendtocustomer'scustomersthroughERPsystem,andplaytheroleofenterprisealliance・AftertheimplementationofERPsystem,inordertofurtherimprovet
4、hemanagementlevelinmarketingmanagement,wemustapplytheideaandmethodofcustomerrelationshipmanagementinordertobetterplaytheroleofERPsystem・SincetheconceptofcustomerrelationshipmanagementwasintroducedtoChinain2001,variousindustriesandenterpriseshavebeeneagertojointherankso
5、fcustomerrelationshipmdnagementsystemdevelopmentandapplication.Then,whatisthecustomerrelationshipmanagementsystem?Whatcanitdofortheenterpriseandhowtodoit?Whatareitsprospects?Theconnotationof1.CRMCustomerRelationshipManagement(CRM)isaprocessofacquiring,maintaining,andin
6、creasingprofitablecustomers・CRMisasetofadvancedmanagementinformationsystemandtechnicalmeans,itwillbecarriedoutbyhumanresources,businessprocessesandexpertisetoeffectivelyintegrate,forenterprisecustomersinvolvedinallareasorconsumerstoprovidetheperfectintegration,allowing
7、companiestolowercostsandhigherefficiencytomeettheneedsofcustomers,andcustomerstoestablishabasedonthelearningbasedontherelationshipofonetoonemarketingmode,sothatenterprisescanmaximizecustomersatisfactionandloyalty,torestorethelostcustomers,retainexistingcustomers,andcon
8、stantlydevelopnewcustomers,exploreandfirmlygrasptheenterprisescanbringthemaximumvalueofthecustomerbase・Inessence,CRMi