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1、传媒大亨默多管理克的10个管理技巧（10managementtechniquesformediamogulsilentmanagement)Murdoch,notbecauseheisa"mediatycoon〃，therichandpowerful,reputable・Murdoch,onlyforhimtoletusexperiencewhatisthefirst-classentrepreneurialspiritandwisdom,whatisthemanagementskills,whatisthevisionofthefuturedevelop
2、mentofcconomy.Don，tthinkMurdoch'sachievementisamyth・AlthoughmanymediaportrayedMurdochasthedevil,butinfactheisaverysuccessfulbusinessman(notably,thosewhointentionallyderogatoryMurdochmediaisusuallyhisrivalbusinessmedia)・Oddlyenough,althoughMurdochisregardedasoneofthemostsuccessfula
3、ndinfluentialbusinessmenintheworld,fewpeoplediscusshismanagementstyle・WecanfindbooksaboutMurdoch,butit'shardtofindabookonMurdochfromamanager，spointofview.Therearcmanyreasonsforthisresult・Firstofall,mostpeopleregardMurdochasagreatscourges,thinkheislikeHearstandNorthcliffeastraditio
4、nal,authoritarianandpettynewspaperboss("citizenKainc，ztherearcmanyanswers),andthatthismanisthepowerofoverwhelminginmanagement,donotpayattentiontoanymanagementskills・Murdochdiduseallhispowerandinfluence,butlargeenterprisesthroughoutthecountryanddecentralizedmanagementofthetechnical
5、standardsofexcellencesuperbmanagementskills,withrudeoppressionandcombativepersonalityisnouse・FromthiswecanseethatMurdochshouldhavehisownmanagementstylebesideshisadvantageofpower・ThesecondreasonwhymanagementstudentsignoreMurdochandNewsCorpissnobbery.Murdochdidn，tgotobusinessschool,
6、althoughheisamemberoftheChurchofEnglandisinfluential,buthelooksdownontheChurch(wepreviouslymentioned,Murdoch'sfirstinternationalacquisition--buy(thenewsoftheworld)-becausehewasinthechurchbutashonoraryleaderofantichurchMaxwe11the.ImitatingMurdochisadangerousthing,andevenhischildren
7、arenotallowedtotakeMurdochastheirteacher・Nevertheless,wecanlearnsomethingfromMurdoch'scareerandhismanagementmethods,mainlyinthefollowingpoints:1,conformtothetrend・Inacompetitivebusinessenvironment,onlypragmaticpeoplesurvive.Rupert.Murdochisasupercharneleon.2byebye!Choose・Mancannot
8、stand・InRupert・Murdoch'sworldisin
