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1、BI系统架构及其在电信行业中应用Asinformationtechnologygrows,moreandmorecompaniesarerealizinghowtousetheenterprise*sexistingdatatomakebusinessdecisionscritica1.Especiallyinthecommunicationsindustryoperators,ascompetitionintensifies,theoperatororthedevelopmentoflarge-scaleusers,ortoreducecost,crea
2、tehigherbenefits・TheBIsystem,knownasthebusinessintelligencesystem,canhelpmakedecisionsandreducemarketingcostsinavastandcomplexnumberofdata・Overthepastfewyears,BIhasbeenoneofthehottestspotsintheITspace・Ascompaniesrealizethevalueofthedata,theBIactivityisinfullswing.Mostcompanies,how
3、ever,donotrealizethattheyhavemadethesamemistake,believingthatdataistheequivalentofinformation.Turningdataintoinfonnationrequiresthreesteps:DW(datawarehouse)-storesdataandsetsdatastructurerules・BI(businessintelligenee)-process!ngdatatoformreports・Analysis-extractingdata,analyzingtr
4、ends,findingopportunities,findingnewcustomergroups,etc・Inreality,mostcompaniescan'treallytranslatedataintoinformationbyaddingathirdstep(analysis)totheirDWandBIactivities・WhilethesolidDWandBIinfrastructurearealsoimportant,therealisgeneratedonlyafterthe"analysis"actionismade・TheDWan
5、dBIinfrastructureallowsbusinessuserstoextractandorganizeexistingdata,whileanalysisenablesbusinessuserstoderivethedecisioninformationthatisavailabletothem・OncetheanalysisisaddedtotheBIstructure,theentireBIismorepowerful.Analysiscanlettheenterprisefromreportforms,topromotetoahigherl
6、evelofdecision-making,maketheenterprisemorethoroughunderstandingofthosewhocantothebiggestimpactonoperatingelements,suchasmarketingefficiency,pricing,channel,customerservice,supplychainoptimization,riskcontrol,salesperformanceandsoon.Arguably,BIisjustareportingtoolforlackofanalytic
7、alcapability・ThearchitecturalcaseoftheBIsystemFromatechnicalpointofview,theimplementationofBIisthedecisionmakersofanenterpriseonthebasisoftheenterprisedatawarehouse,throughon-lineanalyticalprocessinganddataminingtoolsanddecisionplanningpersonnel'sprofessionalknowledge,obtainuseful
8、informationfromthedataandknowledg
