试论中国报业调整期发展策略之数字化生存

试论中国报业调整期发展策略之数字化生存

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1、试论中国报业调整期发展策略之数字化生存TodiscussthedigitalsurvivalofthedevelopmentstrategyofthenewspaperadjustmentperiodinChinaThescholarsofChina'snewspaperindustryisinthe"winter"and"spring"debate,thispaperarguesthattheunderstandingisnotcomprehensive,China/snewspaperindustryisinaveryimp

2、ortantadjustmentareputforward・Andpremise,exploreChina'snewspaperindustry,thedevelopmentstrategyofdigitalsurvival,admitthatdigitalsurvivalwillbethefuturenewspaperindustrydevelopmentnotonlyanimportantdevelopmentdirection.Whenthisarticlewastoexplorefromthecontradictoryr

3、elationshipofpapermediaandnetworkmedia,asathinking,citingthesuccessfulexperienceofforeignmediadevelopment,strivetomakeChina'snewspaperindustryintheperiodtofindaclearpathofdevelopment・[keywords]:thedigitaldigitalexistenceofthenewspaperadjustmentperiodSincethenetworkin

4、tothenewsdisseminationdomain,academiccirclesabouttheoldandnewmediabattletherearethreeviews:oneistoeliminate,thinkthatthetraditionalmediawillbethenetworkmediaend;OneistoaddthattheInternetmediaismerelycomplementaryandcomplementarytotraditionalmedia.Andmoreagreewiththis

5、articleisthethird:equilibriumtheory,thinkthatthetraditionalmediadomettheimpactofthenetworkmedia,butaftertheimpact,butwillformthesituationofbalanceddevelopmentofallkindsofmedia・The"inflectionpoint"oftheChinesenewspaperindustryin2005wasasharpcontrastbetweenlheriseofonl

6、inemediaandthedecliningadvertisingofprintmedia・Incontrast,thewideningofthedifferenceofartificiallypredictions,therearealsohopefulpessimisticdisappointment,eventhinkChinesenewspaperwillendinadozenyears.Thisarticleispreciselyunderthisbackground,toanalyzetheessenceofthe

7、papermediaandnetworkmediacompetitionadvantageanddisadvantage,thefirstChinesenewspaperindustryisinaveryimportantadjustmentareputforward・AndthisisthepremiseofthedevelopmentstrategyoftheChinesenewspaper・ThedigitalhorizonofChina'snewspaperreadjustmentThe"wintertheory",sp

8、ringtheory",isthatthenewspaperindustryinChinaisinaperiodofadjustmentIn2005,renminuniversityofChinamediamanagementresearchinstituteb

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