资源描述:
《试论中国报业调整期发展策略之数字化生存》由会员上传分享,免费在线阅读,更多相关内容在工程资料-天天文库。
1、试论中国报业调整期发展策略之数字化生存TodiscussthedigitalsurvivalofthedevelopmentstrategyofthenewspaperadjustmentperiodinChinaThescholarsofChina'snewspaperindustryisinthe"winter"and"spring"debate,thispaperarguesthattheunderstandingisnotcomprehensive,China/snewspaperindustryisinaveryimp
2、ortantadjustmentareputforward・Andpremise,exploreChina'snewspaperindustry,thedevelopmentstrategyofdigitalsurvival,admitthatdigitalsurvivalwillbethefuturenewspaperindustrydevelopmentnotonlyanimportantdevelopmentdirection.Whenthisarticlewastoexplorefromthecontradictoryr
3、elationshipofpapermediaandnetworkmedia,asathinking,citingthesuccessfulexperienceofforeignmediadevelopment,strivetomakeChina'snewspaperindustryintheperiodtofindaclearpathofdevelopment・[keywords]:thedigitaldigitalexistenceofthenewspaperadjustmentperiodSincethenetworkin
4、tothenewsdisseminationdomain,academiccirclesabouttheoldandnewmediabattletherearethreeviews:oneistoeliminate,thinkthatthetraditionalmediawillbethenetworkmediaend;OneistoaddthattheInternetmediaismerelycomplementaryandcomplementarytotraditionalmedia.Andmoreagreewiththis
5、articleisthethird:equilibriumtheory,thinkthatthetraditionalmediadomettheimpactofthenetworkmedia,butaftertheimpact,butwillformthesituationofbalanceddevelopmentofallkindsofmedia・The"inflectionpoint"oftheChinesenewspaperindustryin2005wasasharpcontrastbetweenlheriseofonl
6、inemediaandthedecliningadvertisingofprintmedia・Incontrast,thewideningofthedifferenceofartificiallypredictions,therearealsohopefulpessimisticdisappointment,eventhinkChinesenewspaperwillendinadozenyears.Thisarticleispreciselyunderthisbackground,toanalyzetheessenceofthe
7、papermediaandnetworkmediacompetitionadvantageanddisadvantage,thefirstChinesenewspaperindustryisinaveryimportantadjustmentareputforward・AndthisisthepremiseofthedevelopmentstrategyoftheChinesenewspaper・ThedigitalhorizonofChina'snewspaperreadjustmentThe"wintertheory",sp
8、ringtheory",isthatthenewspaperindustryinChinaisinaperiodofadjustmentIn2005,renminuniversityofChinamediamanagementresearchinstituteb