作为商品的语言

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1、LanguageasCommodityThispageintentionallyleftblankLanguageasCommodityGlobalStructures,LocalMarketplacesEditedbyPeterK.W.TanandRaniRubdyContinuumInternationalPublishingGroupTheTowerBuilding80MaidenLane,Suite70411YorkRoadNewYorkLondonSE17NXNY10038©RaniRubdy,PeterK.W.Tanandcontributors200

2、8Allrightsreserved.Nopartofthispublicationmaybereproducedortransmittedinanyformorbyanymeans,electronicormechanical,includingphotocopying,recording,oranyinformationstorageorretrievalsystem,withoutpriorpermissioninwritingfromthepublishers.RaniRubdy,PeterK.W.Tanandcontributorshaveasserte

3、dtheirrightundertheCopyright,DesignsandPatentsAct,2008,tobeidentifiedasAuthorsofthiswork.BritishLibraryCataloguing-in-PublicationDataAcataloguerecordforthisbookisavailablefromtheBritishLibrary.ISBN:978-1-8470-6422-6(hardback)978-1-8470-6423-3(paperback)LibraryofCongressCataloguing-in-P

4、ublicationDataThepublisherhasappliedforCIPdataTypesetbyNewgenImagingSystemsPvtLtd,Chennai,IndiaPrintedandboundintheUnitedKingdombyMPGBooks,CornwallContentsNotesoncontributorsviiPrefacexivIntroductionPeterK.W.TanandRaniRubdy1Dimensionsofglobalizationandappliedlinguistics1PaulBruthiaux2

5、LinguisticinstrumentalisminSingapore31LionelWee3ThecommodificationofMalay:Tradinginfutures44LubnaAlsagoff4Beyondlinguisticinstrumentalism:TheplaceofSinglishinSingapore57ChngHuangHoon5Linguisticpragmatism,globalizationandtheimpactonthepatternsofinputinSingaporeanChinesehomes70NgBeeChin

6、6Anatomiesoflinguisticcommodification:ThecaseofEnglishinthePhilippinesvis-à-visotherlanguagesinthemultilingualmarketplace89T.RuanniF.Tupas7TheEnglishlanguageasacommodityinMalaysia:Theviewthroughthemedium-of-instructiondebate106PeterK.W.TanviContents8EnglishinIndia:Theprivilegeandprivi

7、legingofsocialclass122RaniRubdy9NegotiatinglanguagevalueinmultilingualChina146AgnesS.L.LamandWenfengWang10Languagepolicy,vernaculareducationandlanguageeconomicsinpostcolonialAfrica171NkonkoM.Kamwangamalu11OntheappropriatenessofthemetaphorofLOSS187DavidBlock12ThecommoditizationofEnglis

8、handt