广告营销策划书

《广告营销策划书》由会员上传分享，免费在线阅读，更多相关内容在应用文档-天天文库。

1、XX年的机关后勤工作在区委、区政府的正确领导下，以邓小平理论和“三个代表”重要思想为指导，深入贯彻中央、省、市、区有关会议精神，全面落实科学发展观广告营销策划书　　篇一：广告营销策划案　　前言　　冬天，干燥而又寒冷，在这种环境下，皮肤容易龟裂，怎么办呢？那就选用实力老品牌“大宝SOD”蜜吧！为此策划了大宝SOD蜜冬季推广计划。因为大宝已是国内知名品牌，所以此次推广主要是对其产品功能特效的强调及促销。　　SOD（超氧化物歧化酶）是一种源于生命体的活性物质，能消除生物体在新陈代谢过程中产生的有害物质。对人体不断地补充SOD具有抗衰老的特殊效果。　　大宝SOD蜜，内含丰富的S

2、OD活性物质，并加入人参、黄芪等天然植物的有效成分，不断给肌肤补充多重营养，它极易被皮肤吸收，并在皮肤表面形成一层保护膜，能不断地对皮肤补充SOD活性物，并能有效地防止角质层水分的散失。经常使用大宝SOD蜜，能延缓皮肤衰老，快速渗透，深入滋润，全家适用，四季皆宜。令您皮肤白皙，容颜娇美，青春永驻。　　大宝天天见,舒心每一天！　　目录　　品牌介绍按照“三个贴近”的要求，紧紧围绕全区中心工作，深入开展“平安区”、“充分就业区”创建活动，着力提高市民素质，弘扬城市文明精神，为实现全区城市统筹XX年的机关后勤工作在区委、区政府的正确领导下，以邓小平理论和“三个代表”重要思想为指

3、导，深入贯彻中央、省、市、区有关会议精神，全面落实科学发展观···········································································································································1市场分析··················································································································

4、·························2一、营销环境分析······························································································································2　　（一）企业市场营销环境中宏观的制约因素··········································································2（二）企业市场营销环境中微观的制约因素按照“三个贴近”的要求，

5、紧紧围绕全区中心工作，深入开展“平安区”、“充分就业区”创建活动，着力提高市民素质，弘扬城市文明精神，为实现全区城市统筹XX年的机关后勤工作在区委、区政府的正确领导下，以邓小平理论和“三个代表”重要思想为指导，深入贯彻中央、省、市、区有关会议精神，全面落实科学发展观··········································································2（三）市场概况·········································································

6、·················································2（四）营销环境分析总结··········································································································2　　1.机会与威胁···············································································································

7、······2　　2.优势与劣势按照“三个贴近”的要求，紧紧围绕全区中心工作，深入开展“平安区”、“充分就业区”创建活动，着力提高市民素质，弘扬城市文明精神，为实现全区城市统筹XX年的机关后勤工作在区委、区政府的正确领导下，以邓小平理论和“三个代表”重要思想为指导，深入贯彻中央、省、市、区有关会议精神，全面落实科学发展观···············································································································