高中英语 unit1（课文结构）学案 译林牛津版必修4

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1、英语必修4译林牛津Unit1精品教学案（课文结构）U1第三部分教案AtextstructureanalysisofAdvertisements（牛津译林版必修4）PartTwoTeachingResource第二部分教学资源Section1AtextstructureanalysisofAdvertisementsI.TypeofwritingandthesummaryofthetextTypeofwritingThisisadeclarativewriting.MainideaofthepassageAsanimportantpartofourlives,advertisementprovi

2、desinformationandusespersuasivelanguageandexcitingimagestoencouragepeopletobuyaproductorserviceorbelieveinanidea.Therearetwomaintypesofadvertisements---commercialadvertisements,paidfortopromoteaproductorserviceandpublicserviceadvertisements,freetoservethepublic.Mainideaof1stparagraphAdvertisementsar

3、eanimportantpartofourlives.Mainideaof2ndparagraphAdvertisements,includingcommercialadvertisementsandPSAs,providesinformationandusespersuasivelanguageandexcitingimagestoencouragepeopletobuyaproductorserviceorbelieveinanidea.Mainideaof3rdparagraphAnadvertisementmaynottellyouthecompletetruth.Trynottofa

4、llforthethick.Mainideaof4thparagraphPSAsaremeanttoteachusandhelpusleadbetterlives.Mainideaof5thparagraphBesmartaboutwhatwebelieve,andbesmartaboutadvertisements.AdvertisementsII.Atreediagramofthetextprovidesinformationandusespersuasivelanguageandexcitingimagestoencouragepeopletobuyaproductorserviceor

5、believeinanidea.publicserviceadvertisementscommercialadvertisementstosellproductsorservice,misleadingsometimestoofferadvice,helpfulbesmartaboutadvertisementsIII.AretoldversionofthetextAdvertisementsAdvertisementsareanimportantpartofourlives.Anadvertisementprovidesinformationandusespersuasivelanguage

6、andexcitingimagestoencouragepeopletobuyaproductorserviceorbelieveinanidea.Therearetwomaintypesofadvertisements——commercialadvertisementsandpublicserviceadvertisements(PSAs).Notalladvertisementstellpeoplethecompletetruth.Someadvertisementslieortrytomakepeoplebelieveuntrueclaimsaboutproductsorservices

7、.However,PSAsaremeanttoteachusandhelpusleadbetterlives.Weallwanttobesmartaboutwhatwebelieve,sobesmartaboutadvertisement.高考练兵场Thespeaker,ateacherfromacommunitycollege,addressedasympatheticaudience.Head