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1、M4U1单元复习学案第一部分：重点归纳I.Importantwords1.做广告2.广告3.劝导性的,有说服力的4.产品5.宣传,推广6.教育7.福利8.知道的,明白的9.呼吸10.顾客11.评论,意见12.新颖的,最初的13.全国范围的14.活动,运动15.犯错误16.满意的17.想象力18.推荐19.引人注目的20.商业广告21.难忘的22.时髦的23.连续地24.实用的,功能的25.可买到的26.各种各样的27.受众28.媒介29.确定,决定30.方法,途径II.ImportantPhrases
2、1.对…进行研究2.向某人提供某物3.相信一个理念4.为某物而打算/设计的5.影响公共利益6.促销产品7.意识到,明白8.声称做过某事9.对感到自豪10.上这种花招的当11.为公众服务12.过更好的生活13.广告运动14.处理,对付15.通过做某事16.对某事满意17.高质量18.鼓励某人做某事19.诱惑某人做某事20.(价格)上涨21.仍然保持一样22.对某物惊讶23.对某物厌烦24.后悔做过某事25.一次有组织的计划26.达到特定的受众27.头脑中有明确的目标28.使某人做某事29.决定你的受众3
3、0.吸引31.对…关心/感兴趣32.传达33.(数量)达到34.反复,再三35.汇集,组装36.欺骗,捉弄37.治愈某人某种疾病1.dosomeresearchon/into2.providesb.withsth.=providesth.forsb.3.believeinanidea4.beintended/meantfor/todosth.5.affectpublicwelfare6.promoteaproductorservice7.beawareof8.claimtohavedone7用心爱心专
4、心sth.9.beproudof10.fallforthiskindoftrick11.servethepublic12.lead/livebetterlives13.advertisingcampaign14.dealwith15.bydoingsth.16.besatisfiedwith17.beofhighquality18.encouragesb.todosth.19.tricksb.intodoingsth.20.goup21.stay/remainthesame22.beamazedat2
5、3.beboredwith24.regretdoingsth.25.anorganizedprogramme26.reachaparticularaudience27.haveacleargoalinmind28.getsb.todosth.29.determineyouraudience30.appealto31.beconcernedwith32.getsth.across33.upto34.overandoveragain/againandagain35.putsth.together36.pl
6、aytrickson37.curesb.ofsth.III.Importantsentences(Payattentiontotheunderlinedparts)1.Anadvertisementtriestoencouragepeopletobuyaproductorserviceorbelieveinanidea.2.PSAsareoftenplacedforfree,andareintendedtoeducatepeopleabouthealth.3.However,westillmustbe
7、awareofthemethodsusedinads.4.Wemustnotfallforthiskindoftrick!5.Buttheyaremadetoservethepublic.6.PSAsaremeanttoteachusandhelpusleadbetterlives.7.SincethennumerousPSAshaveappearedaroundthecountry.8.Alloftheseadsaremeanttobehelpful,andyoucanoftenlearnalotb
8、yfollowingtheadvicetheygive.9.Anadvertisermightbetryingtotrickcustomersintobuyingaproductoraservice.10.Areyouboredwithwearingthesamebluejeanseveryday?11.Anadcampaignisanorganizedprogrammeofadvertisementsusingvariouskindsofadstore
