吴小丽·毕业论文目录

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1、目录摘要·····························································(1)1分时度假概论··················································(1)1.1分时度假产生的背景··········································（1）1.2分时度假的概念···············································（1）2中国分时度假发展现状分析················

2、····················（2）2.1中国分时度假发展阶段········································(2)2.2中国分时度假企业的主要类别及其现状··························(3)2.3美国分时度假发展对中国的启示································(3)2.3.1美国分时度假发展现状····································(3)2.3.2美国分时度假对中国行业发展的启示···················

3、·····(4)3中国分时度假发展的影响因素分析·····························（4）3.1推动因素分析················································（4）3.1.1分时度假的市场潜力巨大··································（4）3.1.2国家政策支持············································(5)3.1.3待薪制度的实施···································

4、·······(5)3.1.4目前我国有大量闲置的酒店和房地产急待开发················(5)3.2制约因素分析················································(5)3.2.1国内消费环境不成熟······································（5）3.2.2价格超出大众市场的现实购买力····························（6）3.2.3尚未建立其规范的诚信体系································（6）3.2

5、.4酒店网络的组建问题······································(6)3.2.5市场营销问题············································（6）4中国分时度假发展对策·········································（7）4.1推广概念····················································（7）4.2相关制度的保证·····································

6、·······（7）4.3本土化发展················································（7）4.4加强可操作性··············································（8）4.5充分发挥市场营销的作用····································（8）5前景展望·····················································（9）参考文献·····························

7、··························（9）