聚合营销的产品策略研究

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1、重庆大学硕士学位论文talksaboutthemarketingstrategiesinconvergencemarketing.Andthisdissertationconcludesthatbecauseofthemixtureoftraditionalconsumersandcyberconsumers,themarketingstrategiesinconvergencemarketingshouldbetheconvergenceoftraditionalmarketingstrategies,relationshipmarketingstrategiesandcybertec

2、hnology.Inthefifthpart,thisdissertationatlengthanalyzestheproductstrategyinconvergencemarketing.Andthisdissertationconcludesthat,basedontheuniqueconsumer'svaluesandpurchasingbehaviorsin21century,companiesinmodernerashouldtaketheproductstrategycombiningcustomerizationandstandard.Andthisdissertatio

3、nalsoillustratestheconvergenceproductmarketingstrategythroughaChineserealestatecompanycasestudy.Inaddition,thisdissertationcontinuestoexamineusingconjointanalysistodesignproductstrategycombiningcustomerizationandstandard.Andthisdissertationatlengthillustratesthiskindofconjointanalysisthroughalivi

4、ngexample.Themaincreativethoughtsinthisdissertationliein:thisdissertationsystematicallydefinesconvergencemarketinganddiscussesitscoreconcepts;combiningChinesebusiness,thisdissertationusesChinesedatasandcasestoanalyzeconvergencemarketing;basedonthetheoryofmarketingengineering,thisdissertationconcl

5、udesthatChinesefirmscanuseconjointanalysismethodtodesignproductstrategycombiningcustomerizationandstandard.Keywords:Convergencemarketing,Productstrategy,Relationshipmarketing,ConjointanalysisIV插图和附表目录插图和附表目录图1.1聚合的消费者................................................................................

6、.................................1 图1.2研究内容的结构体系.....................................................................................................7 图2.1消费者的反应.................................................................................................................9 图2.24Ps理论............

7、..........................................................................................................11 图2.3六个市场模型...................................................................................................