论初创移动互联网企业之营销策略——以某公司为例

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1、-THERESEARCHONMARKETINGSTRATEGYOFNEWSTARTEDMOBILENETWORKINGCOMPANY—COMPANYAASANEXAMPLEABSTRACTInallkindsofmobileInternetcompetitionenvironment,astart-upenterprisewantstosurviveisverydifficult.ThenewstartedmobileInternetcompaniesarefacingthemostdifficultcompetition.Acompanyasamemberofnume

2、rousstart-up,therearealotofsimilaritiescanbeworthresearchingandthinking.Studyonstart-upmobileInternetenterprisemarketingstrategyinAcompanyasanexample,accordingtotheAcompanytoprovideonlinedeliveryserviceasthestartingpoint,foundthedilemmaofstart-upmobileInternetCompanymarketingstrategy,ana

3、lysisofAcompany'scurrentmarketingstrategy,inaccordancewiththescientificmethodandanalyzeditsadvantagesanddisadvantagesassociatedwiththemarketingtheory,andaccordingtothecompetitorshavemorphologicalimprovementsuggestionsputforward.TheinitialmobileInternetenterprisemustpayspecialattentiontom

4、arketingstrategyandbrandbuildingfromthefirstdayoftheestablishmentofthecompany.Atthesametimetoanalyzehowtosubdividethemarket,acleargraspofthetargetmarketwhere,studythemarketcarefullypositionedwhere.Tofindthetargetmarkettodevelopsuitableproductstrategy,pricestrategy,channelstrategy,promoti

5、onstrategy.Theuseoftraditionalmarketingmethodsatthesametimeinactualcompetition,alsolearnfromsuccessfulInternetcompaniesandthepowerofsocialmediamarketing------activities,andgraduallyinthemarkettoestablishandmaintaintheirownbrand.KEYWORDS:mobileinternetcompany,marketingstrategy,brandingstr

6、ategy,on-linedelivery------目录学位论文原创性声明...............................................................................................................2学位论文版权使用授权书.......................................................................................................3摘要.....................

7、....................................................................................................................4ABSTRACT..............................................................................................................................5第1章绪论...............