本土代工企业自主品牌创建路径分析

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1、/J、华大学/'业经济学硕士学位论文AbstractIntheglobaleconomyintheprocessofcontinuousintegration,ourcountryrelyonOEMbusinessdevelopmententerpriseisfacinghugechallenge:lowlaborcostadvantage，resourceadvantagegraduallydisappear;Inthelong-termOEMprocess,technologyismultinational

2、chainmainlow-endlocking,managementabilityislow,onlygetlowprofit.Thismakesthedevelopmentoffoundryenterprisebygreatobstacles,facingtheseveretransformation.Createindependentbrandisthegenerationoflaborenterprisedevelopmentgoodpath,inlinewiththeenterpriselong-ter

3、mdevelopmentrequirement，andcanfundamentallyimprovethecompetitivenessoflocalenterprises.“Basedonthegenerationoflaborenterpriseindependentbrandcreationpathonresearch,inacertainamountofdomesticliteraturereading,onthebasisofanalysesandsummarizesthegenerationofla

4、borenterpriseindependentbrandtocreatethemainmode;Accordingtothecharacteristicsofvariousmodelconstructedfoundryenterpriseunderitsownbrandnameofthespecificpathforfoundryenterpriseaccordingtothecharacteristicofoneselfchooseappropriatebrandcreationpathprovidesre

5、ference;Analyzedthegenerationoflaborenterpriseunderitsownbrandnameoftheinfluencefactors,andthroughtheempiricalanalysisonthemainfactorsofinfluencetothetestanddrawsaconclusion,furtherindicatedthegenerationoflaborenterpriseindependentbrandbuildingshouldhavethec

6、onditionsandability;Thelastgenerationoflabor-II-东华大学产业经济学硕士学位论文enterpriserespectivelyfromtheirownpointofviewandthegovernmentputforwardabrandOEMenterprisemeasuresandSuggestions.KeywordsPure-playFoundries;OEMmode;Theindependentbrand;Pathconstruction;Influencef

7、actorsII-cm目录觸iAbstractII第1章绪论1l.i研究背景及意义11.2研究内容与方法21.2.1研究内容21.2.2研究方法31.3文献综述41.3.1价值链理论41.3.2代工企业转型相关研究91.3.3代工企业自创品牌相关研究13第2章代工企业自主品牌创建的演进机理172.1代工企业0创品牌的驱动力172.1.1面临业务风险182.1.2低成本优势丧失182.1.3利润驱动192.1.4自创品牌与技术升级的比较212.2代工企业自创品牌的演进阶段232.2.1代工到自主品牌演进阶段232

8、.2.2代工到自主品牌演进形式252.2.3代工到自主品牌演进过程272.3代工企业自主品牌创建式292.3.1代工企业跃迁式升级模式292.3.2代工与自创品牌并存发展模式332.3.3品牌并购模式35第3章代工企业自主品牌的创建路径383.1代工企业跃迁升级的路径383.1.1代工企业跃迁升级的决策基础383.1.2代工到自主品牌跃迁升级的约束413.1.3代工到自主品牌跃迁升级的