客户关系管理crm在房地产开发企业中的应用分析

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1、TheaPPlieationresearChofcustomerrelationshiPmanagement(CR人度)inrealestatedeveloPmententerp行se2，Combinedwiththecurrentcharaeteristiesoftherealestateindustry，CRMimPlementationofthePresentsitUationandexistingProblemsinthisParticularagainsttherealestateindustryandtheimPlementationofsPecialProducts，syste

2、msandmethodsCR玉江，CRMsumminguPtheimPlementationProeess15currentlysuscePtibletotheProblem，sununeduPCR五江toPromotethesueeessfulimPlementationofthest即s，methods，keyfactors，theevaluationsystem.Thisarticle15forotherscholarsintheCRMsystemofconcePtsandtheoriesonthebasisofthereviewofthelargestrealestatedevelo

3、PmentinChengduloealbusinesseRMSyst而into伍eprocess，andwi伍the:elevantexchangeandcommunication，thegroomingsystemandsystematicsummaryofandforrealestateenterpriseswithacertainideaofthevalueofinnovation，the1509000qualitysystemmodelandtheimPlementationofCR玉江system汕Plantedintheorganicintegrationofthemethod，

4、formingaelosedlooP，toPromoteeffectiveimPlementationofCRM.ThemainformationofthefollowingPoints:A，CRMoPeratingtheenterpriselevel15theeoneePtofinnovation，businessmodelchanges，managementchanges，theneedforfullunderstandingofbusiness，，，customer一eentric，，coneePt，systematiePlanning，goalsetting，Planninganda

5、rrangements，cardingProeess，technologytheintroductionofsoftwaresuPPort，fullPartieiPationandimPlementation.Second，theChineserealestatedeveloPmententerprisestoattraetcustomersfacedwithrisingeosts，15notane价ctivecustomerfocus，needsandconeemsoftheownerschange，rightsawareness，theeoncePtofthelaekofserviees

6、，teehnicalmeansofbackward，comPlaintsinereased，the加PlementationofCRMcannotgetthedesiredresultssuchasthestatusquo.Third，insteadoftherealestatebusinessCRMmarketing，salesandcustomerserVicematters，CRMimPlementationrequiresPlarminganddesignfromtheProPertiesforsale，qualitycontrol，salesand‘ervicestostartth

7、ewholeProeess;theneedforsystemPlanning，goalsetting，theconcePtofindoctrinationProeessoPtimization，technlcalsuPPortandotherkeyPointsinthecontrol，integrationoftheimPlant1509000qualitysystemaPProach，selecttheaP