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1、湖南电信电子商务发展战略研究AbstractWiththeprogressofnetworktechnologyandthetransformationofexpenseway,electroniccommerceisdevelopingrapidlyandhasbecomeanewgrowthpoint.Relyingonlowcost,highyield,opennessandexpandingfeatures-commercewithstoodfinancecrisissuccessfully.E-commerceisfacin
2、gahistoricaldevelopingopportunity.Nevertheless,influencedbyvariousrestrainingfactors，E-commerce'sdevelopmentmeetsbarriersandfuturegrowthfacesuncertainty.Itseemsespeciallysignificanttoadoptpracticalandfeasiblestrategy.Firstly,thethesisaccountsthebackgroundandsignificance
3、ofthisresearch.Next,weanalyzetherelevantdomesticandforeignliterature,sumuptheresearchtheoryone-commerceandlistupsuchcontentsasthedefinition,trait,exploitanddevelopment.Basedonbasicfacts,technicallevel,systemimprovement,servicepropagandaandcooperation,thethesisworksonthe
4、HunanBranchofChinaTelecommunicationsCorporation,andthendemonstratesthecurrentsituationandcommentonit.FromtheanalyticalaspectsofSWOTandexternalenvironmentincludingpolicy,economic,techniqueandspending,thethesisexplainsthatdevelopinge-commerceistheneedofitself,economicgrow
5、th,people'slivelihoodandmarketcompetition.BytheSWOTanalysisofthegrowthlevel,cleartheadvantageandweakness,explicitfacingopportunityandpotentialthreaten.Accordingtotheachievements,thethesissummarizesthedevelopmentplanningandmentionsthestrategicorientation:takeadvantageoft
6、henetworkresource,strivetobecomethecomprehensiveserviceplatforminmiddleChina.Also,itputsthegeneralframeworkandserviceplannamelyrealizetheoveralldevelopmentwithdifferentkindsofaccessmodeandpaymentmethods.Intermsoftheplanning，thisarticlereferstosomestrategyandadvice:first
7、,buildupatelecommunicatione-commerceoperationplatformacrossthecountry;second,accomplishtheplanandconstructionofe-commerceproduct;third,establishaneffectivemarketingsystem;fourth,broadenfinancingandvaluetechnologylaunch;fifth,innovatemechanismsystem;sixth,strengthenthein
8、troductionsandtrainingoftalents.Next，thethesistooktheprobableprohibitwhencarryingoutthemeasuresintoaccount,inc
