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1、-工商管理硕士学位论文complywithdomesticandinternationaltechnology,market,greatchanginginexorableofcompetitionpattern,italsorealizesindustry’ssustainabledevelopmentandpromoteinherentofenterpriseinternationalunderanewsituation.ThetoppriorityofthetelecommunicationsofHunan’sworkisadvancingthemanagementmode’
2、stransition,finishingthetransitionof"market-oriented,regardcustomerasthecentremanagementmode,regardbenefitasthegoal"assoonaspossible.Thenewmanagementmodeistoregardcustomerandexperienceasthecore,investigatingusers'demandinginfurther,regardingtheinnovatingasthestartingpoint,stepinguptechnologyan
3、dbusiness’sinnovation,createoutstandingproductsandservicethatcangainthecustomer,improvingmarketingability,satisfingabundantandindividualizedcommunicationrequirementofsocietydaybyday,finishingtherole’sreservationoftheinformationfacilitator,realizingthefastgrowthofthebusinessfinallyandmakingmore
4、profits.ThistextmakesasimpledescriptiontooverviewofHunanTelecomatfirstandanalyzesthatthetradecompetitionofHunanTelecomdemonstrateseightcharacteristicandtrend:(1)Thetrendofsubstitutabilitycompetitionbetweenthebusinessisobviousdaybyday;(2)Turnfromthecompetitionofthetraditionalbusinesstothecompet
5、itionbasedonvalue-addedserviceofthenetwork;(3)Expanduser'sscalecompetitiontothedevelopmentcompetitionsoftheconsumer’ssecondmarket;(4)Turnfromtheprice’smeanswhicharethemaincompetitionstothecompetitionsofserviceandbrandprogressively;(5)Turnfromtheexclusivecompetitiontocooperationandthemodeofwint
6、hecompetitionasmuchaspossible;(6)Turnfromtheindividualbusinesstomultiplebusiness,omni-directionalcompetition;(7)TheVIPcustomerbecomesthefocusthatthestockmarket’sfightingfor;(8)Marketingmeansandmethodareseriousdaybyday.analyzingbasedontheabove-mentionedtelecommunicationtrades,thetextusesrelevan
7、tconceptsandtheoriesofservicemarketingbycollectingandsortingoutandanalyzingthedataswhicharerelatedwiththeinsideofHunanTelecomenterprises,analysingtheservicemarketing’scurrentsituationofHunanTelecomsystematic,itpointesoutthemainproblemst
