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1、-AbstractOnlybigbrandwillenableenterprisestobecomebigger,butdostrongbusinessmustdofinebrand.ToimprovetheoverallcompetitivenessofChina'stobacco,theremustbeanumberoflarger,higherquality,betterefficiencyofthebrandtosupportenterprises.Sciencecigarettebrandmanagement
2、systemisthekeytocreatinghigh-qualitycigarettebrands,whilescientificandrationalassessmentofthecompetitivenessofcigarettebrandtisthefoundationofcigarettebrandmanagement.Intermsoftobaccocompanies,sciencecigarettebrandmanagementsystemprovidesthebasisforbrandselectio
3、n,andenhancethebrandmanagementandeffectivenessofscience.Becausechina'stobaccomarketbrandmanagementsystemisimperfect,irrationalandotherissues.Thispaperproposestobuildthetobaccomarketbrandcompetitivenessevaluationindexsystemandmodel,andproposessomerecommendationsa
4、ndcountermeasurestoenhancethecompetitivenessofcigarettebrand.Thispaperuseliterature,expertconsultation,principalcomponentanalysisandcasetofurtherstudyChina'stobaccoindustry,thecompetitivenessofcigarettebrands.Firstly,onthetheoryofbrandcompetitivenessathomeandabr
5、oadarereviewed,mypaperanalyzedproblemsofthecurrentresearchesofbrandcompetitivenessandwantedtomakeabreakthrough.Second,mypaperdescribedtheevaluationofthecompetitivenessstatusofcigarettebrand,andsummedupseveraltypesoftraditionalbrandcompetitivenessevaluation.Thenp
6、apertriedtolearnotherindustries’Indexsystemofbrandcompetitivenessintothetobaccoindustry,accordingtotheactualsituationofthetobaccoindustrytoamendit,buildacompetitivenessevaluationindexsystemandevaluationmodelforthecigarettebrandofthetobaccoindustry.Finallypaperpr
7、oposedrecommendationsandcountermeasurestoenhancethecompetitivenessofChina'scigarettebrand.Hopethisresearchofcompetitivecigarettebrandcanproposenewideasandmethodstoenhancethecompetitivenessofcigarettebrand.Keywords：CigarettebrandcompetitivenessIndexSystemEvaluati
8、onPrincipalcomponentAnalysisii---目录第1章导论........................................................................................11.1分析背景与意义...........................
