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ID:28117134
大小:12.22 MB
页数:51页
时间:2018-12-08
《yh证券公司经纪业务转型研究-工商管理专业毕业论文》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、THESTUDYOFBROKERAGEBUSlNESSTRANSFORMAT10NOFYHSECURlTlESABSTRACTSincetheearly1990S,theShanghaistockexchangeandShenzhenstockexchangeinchinafoundedover20years,china’Ssecuritiestradingiscompletedbytradingchannelprovidedbysecuritiescompany,thesecuritiescompanycharget
2、hecustomerchannelfee(commission)toformtherevenueoftraditionalbrokeragebusiness.Sofar,securitiescompany’Smainsourceofrevenueisstillfi:ombrokeragebusiness.Inthispaper,ianalyzethepresentconditionofthesecuritiesindustryinOUrcountry,SOaswecanunderstandtheindustrydeve
3、lopmenttrendandindustrycharacteristicsthroughliteraturereview,Ianalyzetheinnerdevelopmentofthesecuritiesindustryandexternalenvironmentcondition,Isummarizetheopportunityandthreatofthesecuritiesindustry,anditsadvantageanddisadvantage,Idrawthelessonfromforeigncapit
4、almarket’Sexperience,forecastthedevelopmenttrendofthesecuritiesindustry,andfindasuitabletransformationwayforChina’Ssecuritiesindustryandmycompany.YHsecuritiesisoneoftopdomesticsecuritiesbrokers.whichownsthemostbranchesinchina.YHsecurities’brokeragebusinessranked
5、firstforlastmanyyears.Becausethefiercecompetition,YHsecuritiesfaceslargepressureandchallenge,YHsecuritiesneedtotransformitsbusinessanddevelopnewbusinessmodel。IhopeICanprovidesomesuggestionsforthetransformationforYHsecurities.whichcanhelpYHsecuritiesgetoutoftheto
6、ughcompetkion.andthesuggestionsarediversedevelopmentandwealthmanagement.KEYWORDS:Securities;BrokerageBusiness;Transformation;儿万方数据目录摘要..IABSTRACT..............II第一章绪论11.1研究背景11.2研究目的和意义...31.2.1研究目的..31.2.2研究意义.........31.3国内外相关研究现状..41.3.1国外相关研究现状.41.3.2国内相关研究现
7、状.51.4研究内容和方法61.4.1研究内容61.4.2研究方法...61.5研究技术路线..6第二章国内外证券经纪业务现状及发展趋势分析..82.1国内证券经纪业务发展现状分析.82.1.1国内证券行业发展现状82.1.2国内证券经纪业务现状分析..92.1.3国内证券经纪业务的发展趋势..102.2国外证券经纪业务发展现状分析122.2.1国外证券经纪业务介绍及发展历程.122。2.2国外证券业对中国的借鉴132.3证券经纪业务转型问题的提出..212,3.1证券经纪业务竞争激烈..212.3.2佣金率下滑导致经
8、纪业务利润下降212.3.3证券行业的强周期性使得业绩无法摆脱行情的干扰..222.3.4传统证券经纪业的经营模式无法满足客户需求23第三章YH证券公司经纪业务现状分析..24万方数据3.1YH证券公司的背景和历史介绍.243.2YH证券公司现有的业务组合及经纪业务分析.243.3YH证券公司经纪业务转型的背景..273.3.1Y
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