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ID:28064643
大小:176.04 KB
页数:20页
时间:2018-12-07
《文化差异对习语翻译的影响【毕业论文】》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、(20__届)英语文化差异对习语翻译的影响摘要随着时代的发展和经济全球化的加速,享有W阮声誉的品牌正变得越来越重要。将品牌从一种语言翻译成另一种语言在现在的应用文翻译领域是个热门话题。不同文化竹景的人对同~样事物可能会有完全不同的观点。因此,我们应当重视文化差异以避免对商标的误解。商标是一种特殊的语言符号。它不仪表现它语言符号的功能,而且还引起消费者的注意和兴趣,并鼓励消费者购买商品。商标是一种文化产物;由于在地理环境、宗教习俗、文学、思维模式以及屮英国家的社会价值方面存在巨大差异,屮英商标的翻译在文化渊
2、源和内涵上也存在很大不同。本文从分析地理环境、宗教习俗、文学作品、思维方式和社会价值观等方面对商标命名的影响入手,在此基础上,探讨了英汉商标的文化寓意差异,指出了□前商标翻译屮关键词:经济全球化;商标;文化背景;语言符号;文化产物AbstractWiththedevelopmentandglobalizationofeconomy,brandnamesofinternationalfamearebecomingmoreandmoreimportant.Thetranslationofbrandnamesf
3、romonelanguagetoanotherisaheatedtopicinthefieldofthetranslationofpracticalwritingsnow.Peoplewithdifferentculturalbackgroundmayviewthesamethingtotallydifferent.Soweshouldbesensitivetotheculturaldifferencessoastoavoidmisunderstandingbrandnames.Thebrandnamei
4、saspecialkindoflanguagesymbol.Itnotonlyperformsitslanguagesymbolfunction,butalsodrawstheconsumers’attentionandinterest,encouragingconsumerstobuythegoods.Thebrandnameisaproductofculture.Sincetherearebigdifferencesingeographicalenvironment,religiouspractice
5、s,literary,modeofthinking,andthesocialvaluesbetweenEnglishcountriesandChina.EnglishandChinesebrandnameshavegreatdifferencesinculturaloriginsandconnotations.ThisarticleanalyzestheculturaldifferencesbetweenEnglishandChinesebrandnames,pointsouttheproblemsexi
6、stinginbrandnametranslationandthenputsforwardthesolutionstothem.Keywords:globalizationofeconomy;brandnames;culturalbackground;culturalbackground;productofcultureContentsAbstract错误!未定义书签o1Introduction12.BrandNameandCulture12.1BrandName22.2Culture22.3Relati
7、onshipbetweenBrandNameandCulture33.CulturalConnotationandDifferencesinEnglishandChineseBrandNames43.1DifferentGeographicalEnvironmentsandCulturalConnotations43.2DifferentReligiousPracticesandCulturalConnotations43.3DifferentLiteratureandCulturalContents53
8、.4DifferentModesofThinkingandCulturalConnotations63.5DifferentSocialValuesandCulturalContents64.ProblemsExistinginChinese-EnglishBrandNamesTranslation84JBrandNamewithoutTranslation84.2UnfavorableAssociation84.3Impro
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