广告专业英语期末词汇复习题

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1、期末考试专业词汇部分复习题1.creativestrategystatement创意策略阐释/陈42.mediastrategy媒体战略述43.advertisingbudget广告预算2.netimpression｝争的视听众绿露度44.astatementofobjectives0陈述3.copy文絮45.budgetarybreakdown预算细目表4.positioning记位46.timingstrategy时机策略5.moodtone调性47.rating收视率6.preparation（创意过程中的）准备期48.co

2、stperthousandCPT/CPM千人成本7.incubation（创意过程中的）酝酿期49.reach到达率8.illumination（创意过程中的）灵光闪现50.frequency（平均）接触频次9.verification（创意过程中的）确认51.impression视听众展露度10.revision（创意过程中的）修改52.grossratingpoints(GRP)总收视点(毛评点)11.Theme（广苦）主题53.continuous连续型排期12.copyplatform文絮人纲54.pulsing脉动型排期

3、13.uniquesellingproposition独特销售主张55.flights跳跃型排期14.brandimage品牌形象56.retailoutlet零售通道15.lookingforinherentdrama导•找内在的戏剧性57.shareofvoice（SOV）媒体比重占有率/广告份16.preemptiveclaim抢先声明额17.iWOM网络U碑58.carry-overeffect溢出效/、V:18.advertisingexecution广丸呼T59.digitalvideoeffectsunit(DVEu

4、nit)数字视频将19.bigidea大创意技效果发生器20.storyboard故事板60.primetime黄金时段21.syntax文法61.proofcopy校对稿22.advertisingpyramid/'’r^金字塔62.householdsusingTV(HUT)家庭开机率23.advertisingobjective广告目标63.mediaplanning媒体策划/媒介策划24.terminology术语64.ShareofSpending(SOS)媒体投资占有率25.copywriter'spyramid文案撰

5、写人员的金字格65.Clickrate点击率26.lead-inparagraph导入段落66.Digitalmedia数宁•媒体27.interiorparagraph内文段落67.InteractiveTV互动电视28.testimonial证言式广告68.Internetserviceprovider(ISP)因特网服务提29.trialclose收尾段落供商30.close結尾段落69.Mastertape川:带31.camera-readyart照相制版/照相排版术70.Pop-upad弹出式印刷广告32.casting

6、brief表演纲要71.stockholder股东33.comprehensivelayout广吿末稿72.governmententity政府部fJ34.jingle广告音乐73.citizenactiongroups市民呼J:动组织35.kicker的题74.lobbying游说36.advertisingexpenditure广？?花费75.pendinglegislation悬而未决的法律37.vehicle载具76.companynewsletters公司倚讯38.out-of-homeP夕卜77.pressconfer

7、ence新闻发介会39.mediaselection/choice媒体选择78.sponsoredevents赞助诏动40.mediascheduling媒体排期79.leadgeneration销售线索产生41.specializedbuyingservice(媒体)专业购买月艮80.qualitysaleslead优质销售线索务（公司）81.negativepublicity负面宣传82.advocacyadvertising們导广告83.audiovisualmaterials视听材料84.crisismanagement危

8、机管理85.marketingpublicrelations(MPR)营销公关86.philanthropy慈善行为87.pressagentry媒体炒作88.opinionsampling意见抽样89.presskit传播工貝-90.reputa