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ID:27719055
大小:300.50 KB
页数:24页
时间:2018-12-05
《市场营销原理题库2(ch5-ch8_with_answer)》由会员上传分享,免费在线阅读,更多相关内容在行业资料-天天文库。
1、Ch5-Ch8QuestionPoolMULTIPLECHOICE.Choosetheonealternativethatbestcompletesthestatementoranswersthequestion.1)Thendhowthestimuliarechangedintoresponsesinsidetheconsumer'smarketer________,whichhastwoparts.First,thebuyer'scharacteristicswantstoinfluencehowheorsheperceivesandreactstothestimuli
2、.Second,theunderstabuyer'sdecisionprocessitselfaffectsthebuyer'sbehavior.1)_______A)blackboxB)socialclassC)lifestyleD)beliefE)culture2)________isthemostbasiccauseofaperson'swantsandbehavior.2)_______A)NewproductB)CultureC)BrandpersonalityD)CognitivedissonanceE)Selectiveperception3)Fourtsub
3、culturesmentionedbytheauthorincludeallEXCEPT________.importan3)_______A)AsianAmericansB)AfricanAmericansC)HispanicsD)opinionsleadersE)matureconsumers4)________society'srelativelypermanentandordereddivisionswhosemembersaresharesimilarvalues,interests,andbehaviors.4)_______A)Purchasedecision
4、sB)LifestylesC)PerceptionsD)AttitudesE)Socialclasses5)________towhichtheindividualwishestobelong,aswhenateenagebasketballareonesplayerhopestoplaysomedayfortheLosAngelesLakers.5)_______A)MembershipgroupsB)AspirationalgroupsC)SocialclassgroupsD)ReferencegroupsE)Leisuregroups6)________takingt
5、othestreets,aswellascafes,nightclubs,andtheInternet,inmarketerrecordnumbers.Theirgoal:toseekoutthetrendsettersineachsarecommunityandsubtlypushthemintotalkingupaspecificbrandtonowtheirfriendsandadmirers.6)_______A)PersonalityB)FamilyC)RelationshipD)OpinionE)Buzz7)Abuyer'sdecisionsalsoareinf
6、luencedby________suchasthebuyer'spenalityageandlife-cyclestage,occupation,economicsituation,lifestyle,andrsoandself-concept.7)_______A)personalcharacteristicsB)psychographicsC)habitualbuyingbehaviorD)variety-seekingbuyingbehaviorE)learning8)________isaperson'spatternoflivingasexpressedinhi
7、sorherpsychographics.8)_______A)PersonalityB)SocialclassC)CultureD)LifestyleE)Motive9)Allofthefollowingmakeupaperson'slifestyleexcept________.9)_______A)dissonance-reducingbuyingbehaviorB)opinionsC)interestsD)AIOdimensionsE)CandD10)Researchnumberofwell-knownbr
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