市场营销原理题库2(ch5-ch8_with_answer)

《市场营销原理题库2(ch5-ch8_with_answer)》由会员上传分享，免费在线阅读，更多相关内容在行业资料-天天文库。

1、Ch5-Ch8QuestionPoolMULTIPLECHOICE.Choosetheonealternativethatbestcompletesthestatementoranswersthequestion.1)Thendhowthestimuliarechangedintoresponsesinsidetheconsumer'smarketer________,whichhastwoparts.First,thebuyer'scharacteristicswantstoinfluencehowheorsheperceivesandreactstothestimuli

2、.Second,theunderstabuyer'sdecisionprocessitselfaffectsthebuyer'sbehavior.1)_______A)blackboxB)socialclassC)lifestyleD)beliefE)culture2)________isthemostbasiccauseofaperson'swantsandbehavior.2)_______A)NewproductB)CultureC)BrandpersonalityD)CognitivedissonanceE)Selectiveperception3)Fourtsub

3、culturesmentionedbytheauthorincludeallEXCEPT________.importan3)_______A)AsianAmericansB)AfricanAmericansC)HispanicsD)opinionsleadersE)matureconsumers4)________society'srelativelypermanentandordereddivisionswhosemembersaresharesimilarvalues,interests,andbehaviors.4)_______A)Purchasedecision

4、sB)LifestylesC)PerceptionsD)AttitudesE)Socialclasses5)________towhichtheindividualwishestobelong,aswhenateenagebasketballareonesplayerhopestoplaysomedayfortheLosAngelesLakers.5)_______A)MembershipgroupsB)AspirationalgroupsC)SocialclassgroupsD)ReferencegroupsE)Leisuregroups6)________takingt

5、othestreets,aswellascafes,nightclubs,andtheInternet,inmarketerrecordnumbers.Theirgoal:toseekoutthetrendsettersineachsarecommunityandsubtlypushthemintotalkingupaspecificbrandtonowtheirfriendsandadmirers.6)_______A)PersonalityB)FamilyC)RelationshipD)OpinionE)Buzz7)Abuyer'sdecisionsalsoareinf

6、luencedby________suchasthebuyer'spenalityageandlife-cyclestage,occupation,economicsituation,lifestyle,andrsoandself-concept.7)_______A)personalcharacteristicsB)psychographicsC)habitualbuyingbehaviorD)variety-seekingbuyingbehaviorE)learning8)________isaperson'spatternoflivingasexpressedinhi

7、sorherpsychographics.8)_______A)PersonalityB)SocialclassC)CultureD)LifestyleE)Motive9)Allofthefollowingmakeupaperson'slifestyleexcept________.9)_______A)dissonance-reducingbuyingbehaviorB)opinionsC)interestsD)AIOdimensionsE)CandD10)Researchnumberofwell-knownbr