市场营销原理题库1(ch1-ch4_with_answer) (2)

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1、Ch1-Ch4QuestionPoolMULTIPLECHOICE.Choosetheonealternativethatbestcompletesthestatementoranswersthequestion.1)Marketintocreateandmanageprofitablecustomerrelationshipsbydeliveringgseeks________tocustomers.1)_______A)superiorpromotionB)superiorserviceC)competitivepricesD)superiorvalueE

2、)productassortment2)Youhaveatworkthattoday'ssuccessfulcompaniesatalllevelshaveonethingin______.learnedcommon:theyarestronglycustomerfocusedandheavilycommittedto__2)_______A)marketingB)socialresponsibilityC)increasingwealthtostockholdersD)employeemotivationE)obtainingthebestCEOs3)The

3、goalofmarketingistoattractnewcustomersbypromisingsuperiortwofoldvalueandto________.3)_______A)keepandgrowcurrentcustomersbydeliveringcompetitivepricingB)keepandgrowcurrentcustomersbydeliveringsatisfactionC)keepandgrowcurrentcustomersbydeliveringfriendlyserviceD)keepandgrowcurrentcus

4、tomersbydeliveringvastproductassortmentE)alloftheabove4)Youhavelearnedfromexperienceaswellasfromthiscoursethatthemostbasicconceptunderlyingmarketingisthatof________.4)_______A)humanneedsB)fulfillingconsumerwantsC)customersatisfactionD)sellingandadvertisingE)retainingcustomers5)Whatd

5、oescallasetofbenefitsthattheypromisetoconsumerstosatisfytheircompanineeds?5)_______A)marketingofferB)demandsatisfactionC)valuepropositionD)evokedsetE)needproposition6)Wemustlessoninmarketing.Manysellersmakethemistakeofpayingmorelearnaattentiontothespecificproductstheyofferthantothe_

6、_______valuableproducedbythoseproducts.6)_______A)benefitsB)valuesatisfactionC)experiencesD)customerloyaltyE)benefitsandexperiences7)Marketinconsistsofactionstakentobuildandmaintaindesirable________withgtargetaudiencesinvolvingaproduct,service,idea,orotherobject.7)_______A)exchangep

7、rocessesB)exchangeprivilegesC)exchangecommunicationD)exchangetransactionsE)exchangerelationships8)Theentfindsitnecessaryattimestolimitdemandbyreducingthenumberfederalofcustomersortoshifttheirdemandtemporarilyorpermanently.governmNamethetermforthistypeofaction.8)_______A)integrationB

8、)debuggingC)demarke