无锡三吉公司发展战略研究

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1、MWPDEVELOPINGSTRATEGYINSPECTIONANDSTUDYABSTRACTTheauthorstudiedthedevelopingstrategyofthesubordinateofthemultinationalcompany.MIYOSHIINDUSTRYCO.LTD(Japan)wasestablishedin1947,andestablisheditssubsidiarycompanyinSingapore,namelyMiyoshiPrecisionSingaporePrivateLimitedin1987.MiyoshiP

2、recisionLimitedisanIntegratedEngineeringCorporationwithstrongcapabilitiessupportingthedatastorage,consumerelectronicsandautomotiveindustries.Since1998,MiyoshiPrecisionLtdhadbeenexpandingitsnetworkbyestablishingcomplementarymanufacturingfacilitiesinMalaysia,Philippines,Thailand,Ind

3、onesia(Batam)andChina(Wuxi).MiyoshiIndustryCo.Ltd(Japan)’smultinationalinvestmenthaveacharacteristicwhichMiyoshiPrecisionLimited(Singapore)haveembarkedontheAsiaRegionalExpansionPlan.In1997,MiyoshiPrecisionLtdincreaseditslocalsharesto30%.WhatisthebarrierofthedevelopmentforWuxiMiyos

4、hiPrecision?Howtoimproveitsturnover?ThisisthecontentIstudied.TheauthorsummarizedtheinternationalStampingIndustryandoutlinedthedevelopmentorientationofstampingproductsandtechnologies.Theauthoranalyzedthe“InvestmentProgress”ofWuxiMiyoshiPrecisionandproposedacontinuousdevelopingstrat

5、egyofmarketpermeation,marketdevelopment,productdevelopmentandmadeasuitableresolutionforthesuccess.KEYWORDS:stampingindustryline,corporatedevelopingstrategy,strategyimplementation目录前言………………………………………………………………………………………………1第1章公司概况…………………………………………………………………………………21.1无锡三吉公司简介………………………………

6、…………………………………………21.2主要客户和主要产品…………………………………………………………………………31.3主要存在问题分析……………………………………………………………………………4第2章总战略调整………………………………………………………………………………62.1宏观环境分析…………………………………………………………………………………62.2微观环境分析………………………………………………………………………………112.3SWOT分析…………………………………………………………………………………142.4战略三维关联分析……………………

7、……………………………………………………152.5经营目标制定………………………………………………………………………………18第3章职能战略分解与实施……………………………………………………………………203.1组织设计战略………………………………………………………………………………203.2人力资源战略………………………………………………………………………………243.3生产发展战略………………………………………………………………………………283.4信息化管理战略……………………………………………………………………………323.5营销战略…………………

8、…………………………………………………………………333.6新产品