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1、ABSTRACTABSTRACTAsanimportantandspecialindustry,sealingindustryplaysasignificantimportantroleinthedevelopmentofnationaleconomyduetoitswideapplicationandcloserelationshipwithotherindustries.Althoughlimitedbyitsscaleandcapacity,thedevelopmentlevelofseali
2、ngproducthavedirectlyimpactontherelevantindustries’productqualityandmarketcompetitiveness.Withtheincreasinglyfiercemarketcompetition,sealingenterprisesshouldenhanceconsciousness,andmakeappropriatelong-termmarketingstrategywithcorporatereality.Asthelead
3、ingoneinsealingindustry,AizhiCompanyshouldmakeoutitsownmarketingstrategytodealwiththeopportunityandchallengesintheenvironment.Basedontraditionalmarketingstrategytheory,wetakeAizhiCompanyastheresearchobjectanddiscussitsproductmarketingstrategyinthispape
4、r.Firstly,weanalyzethemarketenvironmentandinternalconditionsofAizhi
CompanybyusingthetoolofSWOTanalysis.Afterdescribingthesituationofsealing
industryinChina,andthenfindinternalstrengthandweakness,andexternal
opportunityandthreats,westatethattheAizhiCom
5、panyshouldimplementthegrowth
strategyinthenewdevelopmentperiod.Besidekeepingandmaintaininginvestmentin
theoriginalmaintenancemarket,wesupposethattheAizhiCompanyshouldtransferits
focusonthedevelopmentofsupportingmarketbytakethespecific“mainlyonproject
s
6、upportingmarket,andsupplementedbyequipmentsupportingmarket”marketing
strategy,andmakecorrespondingproductstrategyandpricingstrategy.Atthelast,in
ordertoensuretheimplementationofnewmarketingstrategy,wesuggestthatAizhi
shouldintegrateitsdirectsellingstra
7、tegyinmaintenancemarketandsupportingmarket,
andestablishintegrationsellingsystembymakingfulluseofthemarketopportunity
andinternalresources.Wealsoprovidesuggestionontheestablishmentofdistribution
system,marketingteam,informationmanagementsystemandservic
8、esupporting
system.Basedontheintegrationofmarketingandstrategicmanagementtheory,thepaper
makesoutpracticalmarketingstrategyforAizhiCompanyfromtheaspectofitsII万方数据ABSTRACTdevelopmentandcompletion.Wemakesomeusefulstrategytofurtherdevelopm
