资源描述：
《武钢氧气公司销售管理信息系统的研究》由会员上传分享，免费在线阅读，更多相关内容在行业资料-天天文库。
1、华中科技大学硕士学位论文AbstractWithindustrialgasbusinessfastdeveloping,businesstodayitisafiercecompetitionandonlycompanieswithlong-termvisionandaclearmissionsurviveinthelongrun.Companiesnotonlytriedtodevelopintonewbusinessareatogainnewmargin,butcompaniesshouldcreateandsustainaco
2、mpetitiveadvantagethroughinformationtechnology.Nowcompaniesmakefewuseofinformationtechnologyinsalemanagement.Consideringthatthesalesofindustrialgaseshavetheparticularity,especiallysafetyrisk.Ignoringthesafetymanagementinsaleoftenoccurs,thatincreasesthesaferiskandrestr
3、ictsthedevelopmentofsalesbusiness.WriterthinksthatcompaniesmajoringingasbusinesscanexploitclientvaluetotheutmostextentandincreaseenterpriserevenuejustthroughbuildingupscientificandnormativeinformationsystemformarketingmanagementInthisthesis,itdoessomeresearchtomarketi
4、ngmanagementproblemundertheconditionofnewmarketingstratagemfromOxygenCompanyinchangingcircumstance.Itprovidesaninformation-basedresolutionformarketingmanagementinOxygenCompany,ithopethatinformation-basedmarketingsystemputintopracticeincompanycanincreasecompetitionabil
5、itynoticeable.Firstofall,thepaperintroducesthecompetitionsituationingasbusiness,anddetailsthequestionarisinginsalemanagement.Itcomestoconclusionthatitisnecessarythatsalemanagementshouldberunningwithinformation-basedtool.Secondly,itdiscussthecountermeasurefacingupnewta
6、ctic.atfirstitillustratesthesalesituationinoxygencompany,andanalysesmarketcharacteristicofindustrialgasandkeyfactorwhichmayaffectbuyer’sdecision.Thendiagnosethestrength,weak,opportunityandthreatofOxygenCompany.FurtheritcentersonthenewmarketingstratagemfromOxygenCompan
7、y,intheduetimeitbringsoutthatthegapbetweennewmarketingstratagemandinnersalemanagement,andexplainhowtosolvethedifficulty.Thirdly,itputsforwardtheobjectandprincipleofsalemanagementinformationsystem.Thenitcarryoutbusinessprocessanalyze,intheend,thecylindersalesmodelisfor
8、med.Finally,thearticlegivessomeadviceonhowtoputthemodelinpracticeKeywords:salesmanagementmarketingstratagemmanagementinforma
