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1、~中国联通衡阳分公司客户维系与挽留研究ABSTRACTAtpresent,themobilecommunicationprofessiondevelopmentisswiftandviolent,especiallyinsomebigormedia-sizedcities,theadditionconsumermarkethashastenedsaturated,thestoragequantityconsumermarketcompetitionisdaybydayintense.Ismaturedayafterdayalongwiththecommunication
2、market,developsandholdstakesoperator'stwobigsubjects,inthedevelopmentusermoreandmoredifficultsituation,themaintenancecustomer,enhancesthecustomervaluebecomesveryessential.Thecustomermassiveoutflowquestionalreadybecametherestrictiontomovetheimportantattributewhichtheoperatorbenefitenhance
3、s,thestatuswhichthecustomerholdsbecamemoreandmoreimportant.Thisarticleattemptstoutilizetheservicemarketingstudy,thetelecommunicationclientmanagementcorrelationtheories,theoverallanalysissomemobilecommunicationoperatorfacesthecompetitionsituation,thecustomertheconsequencewhichandthereason
4、andtheruletothenetsituation,creates,dividesthecustomerlifecycleintothepreventionstage,themaintenancestage,detainsthestage,andinthedifferentperiodfromthemarketing,theservice,managesthreeaspectstotaketheeffectiveactionseparately,theimplementationcustomermaintenancedetainsthework.Throughsys
5、tematic,theprojectworkflow,thedevelopmentmaintenancedetainstheworkcomprehensively,achievescanreducethecustomereffectivelytothenetrate,reducesthecustomermarketingcost,thepromotioncustomervalue,thepromotionperformanceofenterprises,theenhancemententerprise'scorecompetitivenessfinalgoal.Beli
6、evedthatsomeviewpointsandthepositioninthisarticlecanstrengthenthecustomerrelationsmanagementtothetelecommunicationoperatortohavecertainreferenceandtoprofitfromthefunction.KeyWords:Chinaunicom;customermarketing;usersfromthenetwork;userstomaintainandretain~~~5~~~中国联通衡阳分公司客户维系与挽留研究学位论文原创性声明
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