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1、IABInternetAdvertisingRevenueReportHalfYear2018andQ22018November2018IABInternetAdRevenueReport:HalfYear2018andQ22018AgendaWelcomeIntroSueHogan,SVPResearchandMeasurement,IABHalfYear2018andQ22018DigitalAdRevenueHighlightsKristinaSruoginis,ResearchDirector,IABDetailedAnalysisofI
2、ABPwCHalfYear2018andQ22018ReportDavidSilverman,Partner,PwCGuestPresentationBrianWieser,CFA,SeniorAnalyst,PivotalResearchQ&AIABHalfYear2018andQ22018InternetAdvertisingRevenueReportImportantNotesonQ&AJournalistsandIABmemberscanaskquestionsatanytimeduringthepresentations.Pleaset
3、ypequestionsintothechatboxonthewebinaruserinterface.●Wewillcreateaqueueandanswerasmanyquestionsaspossiblefollowingthepresentations●AdditionalpressquestionscanbedirectedtoLauraGoldberg:Laura.Goldberg@iab.com●AdditionalquestionsfromIABmemberscanbedirectedtoKristinaSruoginis:Kri
4、stina@iab.comThepresentationsandreportwillbeavailablefordownloadafterthewebinarat:https://www.iab.com/adrevenuereportIABHalfYear2018andQ22018InternetAdvertisingRevenueReportHalfYear2018andQ22018IABInternetAdvertisingRevenueReportHighlightsKristinaSruoginis,ResearchDirector,IA
5、BIABHalfYear2018andQ22018InternetAdvertisingRevenueReportHalfYear2018Year-Over-YearDigitalAdRevenueGrowthDigitalAdRevenueGrowth(HY2017vs.HY2018)Growth23%$40.3$49.5$60TraditionalMediaAdRevenueChange*(HY‘17vs.HY‘18)TheNielsenCompanyestimatestraditionalmediarevenuesforHY2018inc
6、reased3%fromHY2017$Billions$50$40$30$20$10$0HY2017HY2018HY2017numbershavebeenrestatedtoreflecttheinclusionofpodcastrevenue.*TheNielsenCompany,NielsenAdIntel(StandardCalendar,TotalincludesB2B,FSICoupons,Cinema,OutofHome),Oct.2018.AsofJune2017,Nielsenstoppedtallyinginternetreve
7、nue.IABHalfYear2018andQ22018InternetAdvertisingRevenueReportMobileHasGrowntoAccountforNearlyTwo-ThirdsofDigitalAdRevenueforHY‘1842%MobileGrowth$21.854%wasMobile63%isMobile$30.9TotalGrowth23%$40.3$49.5$60$50MobileasaPercentageofDigitalAdRevenueGrowth(HY2017vs.HY2018)$Billions
8、$40$30$20$10$0HY2017HY2018TotalDigital(Desktop+Mobile)AdRevenueMob
