2017年美国视频游戏市场研究报告（英文）-20页

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1、2017SALES,DEMOGRAPHIC,ANDUSAGEDATAESSENTIALFACTSAboutthecomputerandvideogameindustry“Thevideogameindustryexcelsbecauseitanticipatesdemand—givingpeoplewhattheywantbeforetheyrealizethattheywantit—anddrivestrendsinentertainmentandacrosscountlessothersectors.”-MichaelD.Gallagher,PresidentandCE

2、OEntertainmentSoftwareAssociation“Agameisanopportunitytofocusourenergy,withrelentlessoptimism,atsomethingwe’regoodat(orgettingbetterat)andenjoy.Inotherwords,gameplayisthedirectemotionaloppositeofdepression.”-JaneMcGonigal“RealityisBroken:WhyGamesMakeUsBetterandHowTheyCanChangetheWorld”TABL

3、EOFCONTENTSAT-A-GLANCE4FULLREPORTTHEGAMERHOUSEHOLD6THEAVERAGEGAMER7ATPLAY8VIRTUALREALITY9PARENTSANDVIDEOGAMES10-11GENRESANDTITLES12PURCHASING13-15ECONOMICIMPACT16ABOUTESA17ESAPARTNERS18MEMBERCOMPANIES19TheEntertainmentSoftwareAssociation(ESA)released2017EssentialFactsAbouttheComputerandVid

4、eoGameIndustryinApril2017.IpsosConnectconductedtheannualresearchforESA.Thestudyisthemostin-depthandtargetedsurveyofitskind,gatheringdatafrommorethan4,000Americanhouseholdsandsurveyingtheheadsofandmostfrequentgamerswithineachhouseholdabouttheirvideogameplayinghabitsandattitudes.The2017Essen

5、tialFactsalsoincludesdataprovidedbytheEntertainmentSoftwareRatingBoard(ESRB),TheNPDGroup,andEEDAR.2017ESSENTIALFACTS-PAGE3AT-A-GLANCE67%OFUSHOUSEHOLDSownadevicethatisusedtoplayvideogames.65%OFUSHOUSEHOLDSarehometoatleastonepersonwhoplays3ormorehoursofvideogamesaweek.Theaveragegameris35year

6、sold.women:31%Boys:18%Womenage18andolderrepresentasignificantlygreaterportionofthegame-playingpopulationthanboysunderage18.Thetotalconsumerspendonthevideogameindustrywas$30.4billionin2016.1in3ofthemostfrequentgamerssaidtheywere“likelytobuyVIRTUALReality(VR)inthenextyear.”53%ofthemostfreque

7、ntgamersplaymultiplayergamesatleastonceaweek,spendinganaverageof6hoursplayingwithothersonlineand5hoursplayingwithothersinperson.90%ofparentsarepresentwhentheirchildacquiresavideogame.Ofthe1,491ratingsassignedbyESRBin2016,67%wereeore10+.2017ESSENTIALFACTS-PAGE4