2017上半年美国网络广告收入报告

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1、www.iab.comwww.pwc.com/e&mIABinternetadvertisingrevenuereport2017firstsixmonthsresultsAnindustrysurveyconductedbyPwCandsponsoredbyInteractiveAdvertisingBureau(IAB)December2017TableofcontentsBackground..............................................................................

2、........................1Executivesummary..........................................................................................2Year-to-daterevenuescontinuetoshowstronggrowth.................................3Detailedfindings..................................................

3、............................................4Shiftfromdesktoptomobileexpands..............................................................5Continuedhistoricalquarterlyrevenuetrends................................................6Historicalrevenuemix–firsthalfvs.secondhalf......

4、.....................................7Revenueconcentration.....................................................................................8Adformat–secondquarter2017results.........................................................9Adformat–halfyear2017results...............

5、..................................................10HistoricalTrends:Desktopvs.Mobile............................................................11ShiftsoccurredacrosstheSearchandDigtialVideoformats.......................12DigitalVideo–Mobilecatchesuptodesktop..................

6、..............................13Socialmediaadvertisingrevenue..................................................................14Digitalaudio-ontracktoexceedlastyear’sfull-yearrevenueof$1.1B.......15Revenuesbypricingmodel.........................................................

7、...................16Anytrademarksincludedaretrademarksoftheirrespectiveownersandarenotaffiliatedwith,norendorsedby,PricewaterhouseCoopersLLP,itssubsidiariesoraffiliatesPwC

8、IABinternetadvertisingrevenuereportBackgroundAbouttheIABinternetadvertisingrevenuereportConductedbyPwCAdv

9、isoryServicesLLC(“PwC”)onanongoingbasis,withresultsrel