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1、threatofsubstitutesexploreareasoftheindustrialcompetitivenessinthemarkettrend,followedbyanalysisoftheenterprisethedevelopmentofthestatusquo,marketconditions,suchasthemajorproblemsofinternalenvironment,andsummarizedthefactorswhichaffectthedevelopmentofthecorporatemarket,useSWOT
2、tooltoanalyzetheenterprisestrategic.Onthisbasis,analyzedtheactionofpurchaseinelectricitytransmissionanddistributionproductstoturntheoryasaguide,throughgeographicalregionsandfromtheareasofproduct-leveltransmissionanddistributionproductsmarketsegmentationandassessment,combiningt
3、hecompaniesowncharacteristicsofSiyuan,summedupthecompany'stargetmarketsstrategy.Clearlytargetingtheenterprise,basedondifferencesofmarketing
theory,thenon-optimizedbythecurrentmarketingstrategyofaseriesof
measures.Basedonthemarketsituationandthespecificneedsofdifferent
systemsd
4、esign,thecompany'sproductportfolio,theimplementationof
productdifferentiationstrategy;perfectproductspricesystem,aprice
differenceofstrategy,andcreatingasoundnetworksystem,andservice
differentiation,andthescientificdesigncompanymarketingchannels,
improvevariousmarketing,ultima
5、telyestablishastablelong-termstrategic
cooperativepartnershipwithcustomers.Finally,establishedthemarketingstrategytoconsolidatethe
implementation,builtabettermarketingsupportsystem,includingincentive
mechanismandimprovingtheperformanceappraisalsystem,the
strengtheningofcustome
6、rresourcemanagement,improvetheservicesystem
forthesalesstaffandmanagementandetc.KEYWORDS:Transmissionanddistributionindustries,Externalenvironment,Internalenvironment,Marketsegmentation,DifferentialMarketing目录前言..................................................................
7、....................................................................1第一章思源电气外部营销环境分析.............................................................................61.1宏观环境分析（PEST分析）.................................................................................6
1.1.1输配电行业的重要影响
8、.............................................................
