中国烟草行业工商协同营销分析

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1、-------AbstractTobaccotomorethantenlargeenterprises,ChinaTobaccoIndustryrealizedchangesinturnupsidedown,butfromtheindustrialenterprises‟perspective,thefuturewillbethecriticalperiodfortheformationofmarketpattern.Theindustrialenterpriseswilllosetheopportunitiesforeveri

2、ftheycan‟tcatchtheopportunities.Fromtheanalysisofindustrialstructure,weknowthatthemarketingcompetitionundertheplannedeconomicscomposedofseveralindustrialenterpriseswhoseproductsonlycanbesaledbytheexclusivecommercialenterpriseinthecertainregion.Becauseoftheexclusivech

3、annel,howwouldthetobaccoindustrialenterprisesdevelopthelogistics,marketingresearch,brandmarketingandpromotionwiththecommercialenterprisesprotectedbynationalmonopolymanagementunderthespecialadministrationsysteminChina.Itisveryimportanttoexplorefullysupportsofcommercia

4、lenterpriseforthedevelopmentandgrowthofbrandsholdbyindustrialenterprises.Fromtheactualsituationofsynergisticmarketing,bothoftheindustrialandcommercialenterprisesachievegreatsuccess,butalsomeetsomedifficulties,theauthorappliedMichaelE.Porter‟scompetitiontheorytoanalys

5、ethecompetionenviromentfortheindustrialenterprisebytheirownviewinthisarticle,summingupandreviewingtheprogressofsynergisticmarketingbetweenindustrialandcommercialenterprises,drawingforththenewconceptofsynergisticmarketingofbuildingmegasynergismfortheindustrialenterpri

6、sethroughtheexistedproblemsandcausesofcurrentsynergisticmarketing.Thearticlealsosuggeststheindustrialenterpriseshoulddeepenunderstanding,adjusttheirorganizationstructuretocarryouttheirsynergisticworkselectivelyandfocusedwiththecommercialenterprisesatdifferentlevels,t

7、urntheformatsynergismtothemechanismsynergismfinally,thusprovideapathofdevelopmentreferenceforthebigbrandsofChinaTobaccoindustrialenterprises.Keywords:Tobacco；Enterprise；SynergisticMarketingIndustrial；-----------IV-----------目录目录摘要.....................................

8、..................................................................IIIAbstract......................................................