中国烟草行业工商协同营销分析

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1、-------AbstractTobaccotomorethantenlargeenterprises,ChinaTobaccoIndustryrealizedchangesinturnupsidedown,butfromtheindustrialenterprises‟perspective,thefuturewillbethecriticalperiodfortheformationofmarketpattern.Theindustrialenterpriseswilllosetheopportunitiesforeveriftheycan‟t

2、catchtheopportunities.Fromtheanalysisofindustrialstructure,weknowthatthemarketingcompetitionundertheplannedeconomicscomposedofseveralindustrialenterpriseswhoseproductsonlycanbesaledbytheexclusivecommercialenterpriseinthecertainregion.Becauseoftheexclusivechannel,howwouldthetob

3、accoindustrialenterprisesdevelopthelogistics,marketingresearch,brandmarketingandpromotionwiththecommercialenterprisesprotectedbynationalmonopolymanagementunderthespecialadministrationsysteminChina.Itisveryimportanttoexplorefullysupportsofcommercialenterpriseforthedevelopmentan

4、dgrowthofbrandsholdbyindustrialenterprises.Fromtheactualsituationofsynergisticmarketing,bothoftheindustrialandcommercialenterprisesachievegreatsuccess,butalsomeetsomedifficulties,theauthorappliedMichaelE.Porter‟scompetitiontheorytoanalysethecompetionenviromentfortheindustriale

5、nterprisebytheirownviewinthisarticle,summingupandreviewingtheprogressofsynergisticmarketingbetweenindustrialandcommercialenterprises,drawingforththenewconceptofsynergisticmarketingofbuildingmegasynergismfortheindustrialenterprisethroughtheexistedproblemsandcausesofcurrentsyner

6、gisticmarketing.Thearticlealsosuggeststheindustrialenterpriseshoulddeepenunderstanding,adjusttheirorganizationstructuretocarryouttheirsynergisticworkselectivelyandfocusedwiththecommercialenterprisesatdifferentlevels,turntheformatsynergismtothemechanismsynergismfinally,thusprov

7、ideapathofdevelopmentreferenceforthebigbrandsofChinaTobaccoindustrialenterprises.Keywords:Tobacco；Enterprise；SynergisticMarketingIndustrial；-----------IV-----------目录目录摘要.......................................................................................................IIIA

8、bstract......................................................