中国手机制造企业竞争优势与价值创造的关系分析

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1、上海交通大学硕士学位论文中国手机制造企业竞争优势与价值创造的关系分析RESEARCHONTHERELATIONSHIPBETWEENCHINESEHANDSETCOMPANIES’COMPETITIVEADVANTAGEANDVALUECREATIONABSTRACTThisarticlearguesthattheenterpriseswhichobtainadvantagesinthemarketcompetitioncouldcreatemorevaluefortheshareholders,andthecompetitiveadvantageisthekeyf

2、actorinfluencingthevaluecreationcapabilityandinvestmentvalueoftheenterprises.Bystudyingthedrivenrelationshipbetweenenterprise’scompetitiveadvantageandvaluecreation,thisarticlewillmakeafurtherexplorationintheanalysisofChinesehandsetsindustry,fromabrand-newangle.Firstly,thisarticlestudie

3、sthesourcesofthecompetitiveadvantagefromthreedimensions:Outside,InsideandDynamics,andpointoutthefollowingcriteria:Theoutsidecompetitiveadvantagescomefromenterprise’ssoundpositionintheentireindustrychain,andtherightstrategicpositioningwhichisappropriatetotheindustrystructure;Theinsideco

4、mpetitiveadvantagescomefromsuccessfulstrategicplanningandimplementationwhichhelptheenterpriseachieveitsstrategicpositioningandobtaintotallowcostlevelor上海交通大学硕士学位论文中国手机制造企业竞争优势与价值创造的关系分析thecapabilitytoprovidedifferentiatedproductsorservices.Thedynamiccompetitiveadvantagescomefromenterpr

5、ise’scapabilitytoadaptthestructuralchangeoftheindustryandthecapabilitytochangethestructureoftheindustry.Secondly,thisarticleanalyzesthe7enterprisesinChinesehandsetsindustrybyusingtheabovemethodology,triestoexploretheconcretecriteriainjudgingtheoutside,insideanddynamicscompetitiveadvant

6、agesintheindustry,andevaluatethetotalcompetitiveadvantageofthesingleenterprisebyqualitativeandquantitativemethods.Finally,thisarticleusesROEastheindicatorofthevaluecreation,andexamstherelationshipbetweencompetitiveadvantageandvaluecreationinChinesehandsetsindustrybyusinglinearregressio

7、n.Thisarticlealsousesdatacollectionandanalysistoidentifythekeycompetitiveaspectsofthespecificindustry.KEYWORDS:competitiveadvantage,valuecreation,Chinesehandsetsindustry上海交通大学硕士学位论文中国手机制造企业竞争优势与价值创造的关系分析AetnaManagementSchool,ShanghaiJiaotongUniversityJanuary,2007上海交通大学学位论文原创性声明本人郑重声明