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ID:32147425
大小:2.38 MB
页数:48页
时间:2019-01-31
《基于价值链整合提升pc制造企业竞争优势分析》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、构企业价值链以及与产业价值链上的其他企业结成战略联盟:途径有:增加独特性来源、创造独特性、重构企业价值链、在明确定位、价值链收缩以及价值链水平整合;具体对策则包括养自身核心优势,二是优化自身价值链,三是推进上下游价值构企业价值链,五是加强产品创新和工艺创新,六是做好与价支持工作。第五部分则是以联想集团和戴尔公司为例,检验本国PC制造企业竞争优势对策,从而使论文更贴近实际,更具有结论部分,回顾总结全文的主要观点,并对论文的进一步研究合PC制造企业竞争优势2Abstract.WiththesteadyandrapiddevelopmentofCh
2、ina'seconomyandpeople’Srisingincomelevels,China’SPCmanufacturingindustrydevelopsfast,whichhasmaderemarkableachievements,andgraduallydevelopedintotheleadingindustryofChina'selectronicinformationindustrysector.However,China'sPCmanufacturingenterprisesmainlyengagedintheproduct
3、ionandmanufactureofPCparts,andgenerallydonotgraspthecoretechnology,althoughPCoutsourcingpolicyofmanufacturersinEuropeandAmericaandotherdevelopedcountriescangetsometechnicalsupporttoengageinrelativelyhighqualityofmanufacturingactivitiesbyparticipatingininternationaldivisiono
4、fenterprises,butatthesametime,theindependenceofourcountry’SPCindustryhasbeenweakened,losetheirautonomyintheCOXtechnology,andthencontrolledbyothers.meanwhile,becauseoftheindustrylong-termpricewar,ChinesePCmanufacturingindustry’Sprofitmarginsdeclinetolowerandlower,long-termpr
5、icewarsandlowprofitmarginsmakethePCnolongersurroundedbyahaloofhigh-techmanufacturingsector,andforcedmanycompanieswithdrawfromthePCindustry,thentherestofthePCmanufacturingindustryisalsoundertremendouscompetitivepressure.Inthisbackground,moreandmorepeoplestarttotbjnkaboutthed
6、evelopingprospectsofChinesePCindustry.Inviewofthis,thepaperselectedPCmanufacturersastheresearchobject,combined谢thvaluechainintegrationandcompetitiveadvantagetheories,specificallyanalysestlle二valuechainstructureofPCmanufacturers,thefactors,thataffectPCmanufacturers’competiti
7、veadvantages,andtheeffectofPCmanufacturers’valuechainintegrationtoenhancethePCmanufacturers’competitiveadvantages.Alsointhebasisofwhich,thisthesiswillproposespecificwaysandmeasures,competitiveadvantageofmanufacturingenterprisestoenhancePC,andfinallyenhancethepaper'spractica
8、lconductionrolebyLenovo’SandDell’Scaseanalysis.Thisarticleisdividedintosixparts,th
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