手机行业供应链需求预测分析——以s公司中长期需求预测为例

手机行业供应链需求预测分析——以s公司中长期需求预测为例

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时间:2018-12-02

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1、-------AbstractWiththeaccelerationofeconomicglobalizationandthedeepdevelopmentof informationtechnology,marketcompetitionturnsouttobeevolvedfromtheinternal competitiontotheenterprisesupplychaincompetition.Standingfromtheconsumer pointofview,theoperationconcep

2、tofthesupplychainmanagementisseekingto realizetheoveralloperationaloptimizationofthesupplychainbymeansoftheclose collaborationamongtheenterprises.Theaimofthesupplychainmanagementisto havesupplychainsrunandwork,fromrawmaterialprocurementtotheendclient, withmi

3、nimalcosttoachievetheoptimizedoperations.Inthefieldofsupplychain management,thetopicsinrelationtodemandforecastinghavebeenthehotissuesin thisindustrywithsustainedattentionandcontinuousin-depthstudy.Inthispaper,theresearchobjectwasfocusedontheongoingprogramof

4、mediumand long-termdemandforecastingforthesupplychainsinSamsungElectronics.The researchanalyzedavarietyofmarketfactorswhichimpactedthedemandforecasting, demonstratedthecorrectnessofclassificationdecisionfortheinitialsettingonthe impactfactors,andexplainedtha

5、tthedecisionplayedvitalroleinmediumand long-termdemandforecasting.Theongoingprogramadoptedadualeffectfashion withshort-termforecastingattechnicallevelandlong-termforecastingatstrategic levelwellcombined.Bycomparisonwithothercompetingbrands,theprogram analyze

6、dtheinfluenceofnumerousfactorsonmarketdemandforecasting,acquired themoreaccuratedataofmarketshare,andprovidedmoreeffectiveguidancefor developingfuturedemandsplan.However,theoperationperiodofthisprogramis short,theprocessimprovingandsystemoptimizingarestillun

7、dercontinued implementation.Inpractice,theforecastingstepsandmethodsimprovedtheoverall forecastingprocessandresultsinadherencetoinclusiveandsystematicanalysison thehistoricaldataandfuturestrategyinformation,whichcircumventedthesubjective biasondemandplanning

8、intermsofsalestargetsandtheempiricismbymerely referringtothehistoricaldata.Inaddition,forimprovingtheaccuracyofdemand forecasting,themanagementtoKPIassessmentindicatorsthatweresettoincrease thea

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