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1、-------AbstractWiththeaccelerationofeconomicglobalizationandthedeepdevelopmentof
informationtechnology,marketcompetitionturnsouttobeevolvedfromtheinternal
competitiontotheenterprisesupplychaincompetition.Standingfromtheconsumer
pointofview,theoperationconcep
2、tofthesupplychainmanagementisseekingto
realizetheoveralloperationaloptimizationofthesupplychainbymeansoftheclose
collaborationamongtheenterprises.Theaimofthesupplychainmanagementisto
havesupplychainsrunandwork,fromrawmaterialprocurementtotheendclient,
withmi
3、nimalcosttoachievetheoptimizedoperations.Inthefieldofsupplychain
management,thetopicsinrelationtodemandforecastinghavebeenthehotissuesin
thisindustrywithsustainedattentionandcontinuousin-depthstudy.Inthispaper,theresearchobjectwasfocusedontheongoingprogramof
4、mediumand
long-termdemandforecastingforthesupplychainsinSamsungElectronics.The
researchanalyzedavarietyofmarketfactorswhichimpactedthedemandforecasting,
demonstratedthecorrectnessofclassificationdecisionfortheinitialsettingonthe
impactfactors,andexplainedtha
5、tthedecisionplayedvitalroleinmediumand
long-termdemandforecasting.Theongoingprogramadoptedadualeffectfashion
withshort-termforecastingattechnicallevelandlong-termforecastingatstrategic
levelwellcombined.Bycomparisonwithothercompetingbrands,theprogram
analyze
6、dtheinfluenceofnumerousfactorsonmarketdemandforecasting,acquired
themoreaccuratedataofmarketshare,andprovidedmoreeffectiveguidancefor
developingfuturedemandsplan.However,theoperationperiodofthisprogramis
short,theprocessimprovingandsystemoptimizingarestillun
7、dercontinued
implementation.Inpractice,theforecastingstepsandmethodsimprovedtheoverall
forecastingprocessandresultsinadherencetoinclusiveandsystematicanalysison
thehistoricaldataandfuturestrategyinformation,whichcircumventedthesubjective
biasondemandplanning
8、intermsofsalestargetsandtheempiricismbymerely
referringtothehistoricaldata.Inaddition,forimprovingtheaccuracyofdemand
forecasting,themanagementtoKPIassessmentindicatorsthatweresettoincrease
thea