文化产品创新的影响因素分析3a基于国内少儿出版物的实证分析

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1、ABSTRACTChildren'spublishingindustryinChinaisanimportantareaofdevelopmentof culturalindustries,innovationinchildren'spublicationsisoneofthekeyobjectivesof theculturalproductinnovation.Thisthesisisbasedonasurveyofchildren's publications,topicsplanning,choiceoftechno

2、logy,marketingservicesand knowledgemanagementinfourareasofculturalproductinnovationfactorsempirical analysisofsampledatausingSPSSsoftwarereliabilitytestingandvaliditydegreetest, andfurtheruseofAMOSsoftwarepathverificationofthestructuralequationmodel assumptions,and

3、ultimatelyarriveattheconclusionofthestudyandmanagementof revelationtoourchildren'spublicationsculturalproductinnovationproposedinthis papertoguidetheworkpractice.Inthisthesis,thestudyfoundthat:(1)children'spublicationsworkflowtopics planningpositivesignificanteffec

4、tonideageneration,andcreativeideasinto diffusiondidnotactivelyasignificantimpactontherelationshipbetweenpositive;(2) children'spublicationsworkflowtechnologychoicessignificantlyaffectthecreative ideasandtheproliferationofcreative,butcreativitygenerateddidnotactivel

5、y significantlywiththeimpactofrelationship;(3)children'spublicationsworkflow activelymarketingservicessignificantlyaffectthecreativegenerationandthe proliferationofcreative,butthecreativeconversiondoesnotactivelysignificantly withtherelationship;(4)children'spublic

6、ationsworkflowknowledgemanagementis positivesignificanteffectonideageneration,creativeideasandcreativediffusion. AnEmpiricalStudybasedonlocalizationdatatoverifythetopicsofchildren's publicationsplanning,choiceoftechnology,marketingservicesandknowledge managementonp

7、roductinnovationrelationshipandmechanismofaction,rich productinnovationtheoryandknowledgemanagementtheory,forourchildren's publishinginnovativepracticeactivitiesoftheculturalproductsoftheindustryand providesasolidtheoreticalfoundation.Keywords:culturalproducts;prod

8、uctinnovative;children'spublishing;structuralequation目录第一章绪论........................................................11.1分析背景.....................