myjob江西分公司市场营销策略研究

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1、ABSTRACTMyjobJiangxirecruitmentservices,wefirstlyanalyzethebehaviorofbuyersinthemarket,andthenanalyzemarketingstrategyby4Ptheory,thuscombiningthemarketingpracticeofMyjobJiangxicompanyformorecustomerspurchasingothervalue-addedservices,andformorecustomer’ongoingrenewalofthecontract

2、attheendofservice,weanalyzecustomersatisfactionstrategy.ThepurposeofanalyzingmarketingstrategyforMyjobJiangXibranchistohopefullypavedthewayofanewbusinessmodelwithoutacquisitionforthiscompanyinJiangXimarket,alsotoprovideareferenceforothersimilarstrugglingdomesticbranchcompanies,so

3、astoacceleratetheGroup'sexpansioninChina.Key-words：Networkrecruitment;recruitmentservice;marketingstrategy;MyjobIII··目录目录第1章绪论...............................................................................................................1 1.1分析的背景及意义..............................

4、..........................................................1 1.2分析方法及营销策略理论介绍....................................................................2 1.2.1分析方法.............................................................................................2 1.2.2营销策略理论介绍.................

5、............................................................2 1.3主要内容与结构框架....................................................................................5 第2章企业人才招聘渠道分析及公司简介.............................................................6 2.1企业人才招聘渠道分析..........................

6、......................................................6 2.1.1网络招聘渠道.....................................................................................6 2.1.2非网络招聘渠道.................................................................................7 2.2Myjob江西分公司简介及发展现状...........

7、.................................................11 2.2.1Myjob江西分公司简介.....................................................................11 2.2.2Myjob江西分公司发展现状及困境.................................................13 第3章网络招聘行业环境分析....................................................

8、...........................14 3.1一般宏观环境分