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1、-------天津铭瀚实业有限公司发展战略研究ii-----------河北工业大学EMBA学位论文ACaseStudyonTheDevelopmentStrategyofTianjinMingHanIndustrialCo.Ltd.ABSTRACTIron-SteelTradeindustryhasbeenChina’straditionalindustry,andiscloselyrelatedtotheeconomicdevelopment,especiallyindevelopingcountriesinthep
2、eriodofrapideconomicdevelopment.Launchinginfrastructure,realestate,roads,buildingsandotherconstructioninChinawhichneededsteelsupportledtothedevelopmentofthesteeltradeindustry.Nowintheglobaleconomicenvironment,China’ssteeltradeindustryfacesadifferentchallenge,anda
3、lsocomesacrossalotofopportunitiesfordevelopmentaswell.Thispaper,takingTianjinMingHanIndustrialCo.,Ltd.asthesample,makesSWOTanalysisfromthestatesanddevelopmentprospectsofthedevelopmentofChina’ssteeltradeindustry,andthroughtheSWOTtoanalyzethedevelopmentstrategyofth
4、ecompany.Firstofall，itmakesfieldresearchonthiscompanyandinterviewwiththemanagers,togetdeepunderstandingofitscorporateculture,organizationalstructure,employeesaswellascompanyperformance.Andthen,makestheSWOTanalysistofigureoutthecompany’sexternalenvironmentandinter
5、nalresourcecapacitybyusingthePESTanalysismethodforthisenterprisetoanalyzethegeneralenvironmentofthecompanyincludingthepolicyenvironment,legalenvironment,andindustryenvironment,usingthenationalyearbooksandsteeltradeindustryreportdataquery,in-depthanalysisoftheloca
6、lenvironmentinwhichitissurrounded.Andwhenitcomestoanalyzingitsinternalresourcecapacity,thepaperintroducesThe-----------McKinseyValueChainTool.Finally,basedontheanalysisabove,itsummarizesthiscompany’sSWOTmatrix,anduseittoworkoutthedevelopmentstrategyofthiscompanya
7、nditscountermeasures.KEYWORDS:Iron-SteelTradeIndustry,StrategyManagement,SWOT,TianjinMingHanIndustrialCo.,Ltd.iii-----------天津铭瀚实业有限公司发展战略研究iv-----------河北工业大学EMBA学位论文目录第一章绪论.........................................................................................
8、...................1§1-1研究目的....................................................................................................................1§1-2研究意义......
