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1、哈尔滨工业大学工商管理硕士学位论文AbstractAsanimportantpartoftheurbanconstruction,municipaldesignindustryplaysa
crucialroleonurbandevelopment,municipalconstruction,projectplanning,the
promotionofsocialdevelopmentandprogress,etc.Inrecentyears,suchchangesin
theenvironmentastheutilizationofnewprocesses,n
2、ewmaterialsandinnovative
designonglobaldesignfield,largedevelopment,rapiddevelopmentofmunicipal
building,andSouthernMunicipalDesignInstituteshavegonefarbeyondthe
NortheastMunicipalDesignInstitutes,causedahugeimpactontheexternal
environmentoftheHarbinmunicipaldesignindustry.Asthesucces
3、sfulcaseof
transformingmunicipaldesignindustryintoenterprisesandtheleaderofHarbin
municipaldesignonce,HarbinMunicipalEngineeringDesignInstitute,facing
intensecompetitionandpressuretosurvive,musthasthecorecompetitivenessand
explorethedevelopmentstrategyinlinewiththeiractualinordertocon
4、tinueto
maintainadominantpositionintheindustry,bebiggerandstrongerandfinally
achievesustained,healthyandstabledevelopment.Thispaperusestheresearchframeworkofstrategicmanagement.Firstofall,it
systematicallyanalysesexternalmacroenvironment,whichhasimpactondesign
development,andthemicro-
5、environmentofpublishingindustrywiththeuseof
PESTAnalysisandPorter'sFiveForcesAnalysisModel.Secondly,itspecifically
analysesinternalresourcesoftheInstitute.Onthisbasis,itmakesananalysisofthe
externalopportunitiesandthreatsontheInstituteaswellasinternaladvantagesand
disadvantagesoftheIn
6、stituteutilizingSWOTanalysismethod.Thus,conclusionis
theInstituteisontheperiodofcoexistenceofopportunitiesandchallenges,but
moreopportunitieslessthreats,advantagesoutweighingthedisadvantages;forthe
selectionofdevelopmentstrategic,theInstituteshouldbetargetedatthestrategic
roadofmixedd
7、evelopmentoftraditionalpublishingdifferentiationand
diversification;fortheimplementationphaseofdevelopmentstrategy,theInstitute
shouldmakethevarioustransformationsandreformssuchasbuildinganew
organizationalstructure,personnelsystemreform,re-planningthestrategic
resourcesconfigurationa
8、ndsoo
