基于价值网络的美容行业商业模式创新分析

基于价值网络的美容行业商业模式创新分析

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页数:45页

时间:2018-12-02

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1、-------AbstractEveryoneappreciateshisownbeauty.Sinceancienttimes,peopleneverstophis pursuitofbeauty.Withthedevelopmentofeconomyandsociety,theprofessional cosmeticserviceappearedintheSouthofChinaandthencoveredthewholecountry. Afterseveraldecadesdevelopment,

2、peoplelearnedmoreandmoreoncosmetic productsandservicesandbeganacceptit.Thegrowingdemandstimulatesthe developmentoftheindustryandalsostrengthensthecompetitions.Atpresent,itisnotveryhardtoaccesstothebeautyindustry.Themarketisamixed bag.Lotsoflowerqualityprod

3、uctsandunprofessionalservicesdisruptthemarket. Manycompanieswhoonlyfocusonshort-termprofitneverconsidertheconsumer’s interest.AtpresentinChinesemarket,normallythecosmeticsneedtobetransferredatleast 5stepsfromtheoriginalproducertoconsumer.Eachstepneedsprofi

4、t.Thatiswhythe priceofcosmeticproductsissohigh.While,thedemandofcosmeticproductsand serviceisdoincreasing.Theauthorofthisarticleworksinasmalltradingcompany.Theirmainbusinessis dealingwithimportedcosmeticsindomesticmarket.Tocopewiththeincreasingly fiercemar

5、ketcompetition,thecompanyneedsrenewitsoperationmodelinbusiness. Aftermakeananalysisoftheindustrypresentsituationanddevelopingtrendinfuture, Authorbelievesthemarketsegmentationismuchrequiredbythemarket.Accordingto thefeatureofthecompany,theauthorpromotesane

6、wbusinessmodelonthebaseof valuenetworkandmakesananalysisinpossibleproblemsandrisksmaymeetwhenit iscarriedout.Businessmodelbasedonvaluenetworkisusinginmanycompanies.Different industrieshavedifferentfeature,thesimilarbusinessmodelhasnotbeenadoptedby companie

7、sofcosmeticindustry.Hopethenewbusinessmodeldescribedinthisarticle canattractmorevaluableopinions.KeyWords:valuenetwork,businessmodel,cosmeticindustryII-----------目录摘要..........................................................................................

8、....................IAbstract......................................................................................................II第1章引言......................................................................

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