资源描述：
《qm房地产代理公司营销策略研究》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。
1、华中科技大学硕士学位论文中科技大学AbstractTherealestateindustryinourcountryhasdevelopedveryfastrecently.Underthetestofbubbleeconomy,therealestateenterprisesbecomeincreasinglycompetitiveovertime.Theydonotmerelystruggleforrealestate,butalsohavecompetitiononthecomprehens
2、ivestrengthamongcompanies,andasaresult,strengtheningthemarketingplanbecomesofgreatimportance.Therefore,howtobeanagencythatmostlysuitforprojectdevelopmentbecomesaprobleminrealestateagencyindustry.Thepaperstudies“themarketingstrategyofQMrealestateagency
3、”,ofwhichthemainbusinessfocusonthe3rdand4thtiercitiesofourcountry.Thecompanyisratherbetterthanothercompaniesofthesameindustryandsamelevel,withitsinnovation,comprehensivenessandcustomizedservicecharacteristics.Thisarticlefirstanalysesthebackgroundofrea
4、lestateandotherrelatedindustrieswhichgivestheprerequisitesfortheresearch,andelaboratestheobjectiveandsignificance.Second,throughtherelatedtheoreticalreview,itexpoundstheprinciples,theories,methods,meansandsoonwhichareusedinthepaper.Andbysystemintroduc
5、tionoftheindustryinthefieldsofitsdevelopinghistory,industrycategoryandstatusandexistencesignificance,thepapergivesadetailedandintensiveanalysisoftheoverallsituationofrealestateindustryinourcountry.Third,thethesisexpandsthecurrentbusinessmodel,marketin
6、gpolicy,managementmethodetc.ofQMCompany,anddiscussesindetailstheindustryenvironmentandcompetitorsbasingonPESTanalyticapproachwhichcananalyzemacro-economicenvironmentinthelightofactualsituation.Lastofall,thepaperdividesthemarketingpolicyofQMCompanyinto
7、early,midandlatethreestagesandspecificseachofthemindetails.Thepaperalsousessomemarketingtheoriessuchas3Cmodel,STPstrategy,SWOTanalysisand4Pstactic,combiningwiththeactualcaseanalysis,andbymeansofanalysis,researchcomparison,evaluationandapplicationofthe
8、result,toimprovethecurrentmarketingstrategyofQMCompany.Onthisbasis,wedrawaprospectofthedevelopingdirectionofQMCompany,andpresentasuitablenewmarketingmodelfortheprogressofthiscompany.Wehopethisstudywillgiveanimpulsetothedevelopmentofthemanageme
