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1、山东理工大学硕士学位论文ABSTRTCTABSTRACTAsavibrantsunriseindustry,theculturalindustryhasabroadprospectfordevelopment,whichcouldenrichthesocialistmarketeconomyandpromoteeconomicrestructureandupgrade.CZJYGroupisaleaderoftheinfanteducationindustryofonecity,whohastheadv
2、ancedmanagementexperienceandstrategicthinking.Underthecircumstancesoftransformationdevelopmentintheeducationalsoftwareindustry,CZJYGroupisalsoconfrontedwithnewopportunitiesandchallenges.Facingthefiercecompetition,itsproductdifferentiationisnoteyecatching
3、,andthemarketshareisgraduallyreducing,soitsdevelopmentstrategyneedstobeadjusted.Thisresearchisstatedfromthebackground,theoreticalintroduction,environmentalanalysis,strategicoptimizationandimplementation.Thefirstchapterisaboutthebackgroundandsignificanceo
4、fthetopicofthisarticle,aswellasthebasicframeworkandideasofthispaper;thesecondchapterintroducesthetheoryofcorporatestrategyandmarketdevelopmentstrategies;thethirdchapterintroducesthedevelopmentstatusofCZJYGroup;thefourthchapterfocusesonitsdevelopmentenvir
5、onment,usingthePESTanalysis,MichaelPorter'sfiveforcesmodelanalysisandSWOTanalysis;thefifthchapteristhefocusofthispaper,viatheaboveanalyses,whichanalyzetheexistingstrategyofCZJYGroupandproposethesolutions;andthesixthchaptermakesasummaryandoutlook.Basedont
6、hesinglemarketdevelopmentmodelCZJYCorporationexistproblemsofanalysisandevaluation,concludedthatthecompanyimplementedCZJYdifferencesinmanagementstrategyisconsistentwiththecompanyatthisstagethesituation,especiallyofthisstudy,"electricitysupplier+networkpla
7、y"differentiatedbusinessmodelabletoexpandintonewmarketsCZJYCorporationtoprovideareference,whiletheculturalandeducationalproductdevelopmentcompanytodevelopandoptimizemarketdevelopmentstrategyprovidesausefulexploration.Keywords:Marketstrategy;Theculturalin
8、dustry;Optimizationstrategy;DevelopmentopportunitiesII山东理工大学硕士学位论文目录目录摘要....................................................................................................................................I
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