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1、摘要规范和控制，也将大大有利于无铝泡打粉行业的发展。从A公司内部环境分析得出：A公司不但秉承了A国际公司在欧洲泡打粉产品的优势，而且A公司在泡打粉的一种重要原料（酸焦）具有技术、成本等先天优势；在同行无铝泡打粉厂家中遥遥领先。但是，A公司在目标市场定位、销售策略等方面存在相当大的弱势。通过以上内外部环境分析，对A公司目标市场重新定位，并运用营销4PS相关理论，对A公司营销策略进行优化建议。通过访谈、以及外部环境分析得出，A公司的目标市场应定位在中小型中式面点客户。通过提升A公司无铝泡打粉产品品质、丰富产品应用和包装系列，根据销量和客户重要程度，采用不同价格体系、销售渠道、以及展会等
2、促销活动，从而提升产品品牌知名度，帮助A公司提高无铝双效泡打粉的销售业绩，将收购的Bako牌泡打粉发扬光大。本文的创新点在于利用营销相关理论，对无铝泡打粉行业发展、营销策略优化分析，提出的解决之道，供乱象的食品添加剂今后发展借鉴。给老百姓吃上放心的、健康的加工食品。关键词食品添加剂市场细分无铝泡打粉营销策略竞争分析IIAbstractAbstractAlongwiththerapiddevelopmentofdomesticbakingindustry,bakingpowder,asakindoffoodadditiveandiswidelyusedinflourproducts.
3、Therisingofpeople'slivingstandard,agreatchangeoftheconsumptionideaalso,especiallyinrecentyears,foodsafetyproblems:MelamineandSudanred,etc.Peoplebegantopaymoreattentiontofoodsafety,nutrition,healthandothercharacteristics,toadvocate"natural"nutritionandhealth,greenconsumptionconcept.Bakingpowder
4、includealuminum-freebakingpowderandaluminumbakingpowder,mainlyusedinforChineseandWesterncakes,friedfoods,frozenbreads,pre-mixedflour,Toimprovefoodquality,increasenutritionandimprovetheflavor.Aluminumbakingpowdertake80%ofthemarketofbakingpowder,accordingtoasurvey,one-thirdofthemanufacturerisusi
5、ngthealuminum-freebakingpowder.Theothersisusingthealuminumbakingpowder.Thealuminumbakingpowdercostsisonly25%ofAl-freebakingpowder.Ontheotherhandisduetotheprocessproblems.Aluminum-freebakingpowderisrelativelycomplextooperate.ThealuminumcontentisquitehighinFluffybreadandFriedBreadStick.Thealumin
6、uminthefood,comesfromthefoodadditivesusedinproductionandprocessing.Andcontainingaluminumpowderofaluminmischief,andbymedicalcertificatecanleadtoosteoporosis,anemia,andevenaffectthegrowthofnervecells,causealzheimer'sdisease.Aluminum-feebakingpowder’sIIIAbstractingredientsarethestandardsofusingfo
7、odadditivesGB2760-2011allowsseveralmaterialsinside,thiskindofbakingpowdermoresecure.Thispapermainlystudieson“TheResearchonOptimizationofMarketingStrategiesForACompany’sAl-freeBakingPowder”.Foundtheproblems,analysisproblems,problem-solvi
