大悦集团品牌创新策略分析

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1、-------第三章中粮大悦集团品牌策略背景介绍............................................253.1中粮大悦集团简介.....................................................................................253.2中粮大悦集团品牌的创立.........................................................................253.3中粮大悦集团品牌的特征...........

2、..............................................................263.3.1中粮大悦集团品牌的文化特征.........................................................................273.3.2中粮大悦集团品牌的标识特征.........................................................................273.3.3中粮大悦集团品牌的地位特征..............

3、...........................................................273.3.4中粮大悦集团品牌的价值特征.........................................................................273.4中粮大悦集团品牌的发展战略.................................................................283.4.1中粮大悦集团业务整合，进军商业房地产......................

4、...............................283.4.2中粮大悦集团商业房地产项目大悦CITY品牌入市阶段..............................283.4.3中粮大悦集团品牌的扩张阶段.........................................................................29第四章中粮大悦集团品牌创新策略定位与分析................................324.1中粮大悦集团品牌发展策略SWOT分析...................

5、.............................324.1.1中粮大悦集团在品牌迅速扩张中陷入了快速造城困扰.................................324.1.2中粮大悦集团品牌发展策略SWOT分析........................................................324.1.3中粮大悦集团品牌发展战略SWOT分析总结................................................344.2中粮大悦集团品牌创新策略的动因分析............

6、.....................................354.2.1中粮大悦集团品牌创新的内部动因.................................................................354.2.2中粮大悦集团品牌创新的外部动因.................................................................364.3中粮大悦集团品牌创新策略分析....................................................

7、.........364.3.1中粮大悦集团品牌创新的目标.........................................................................374.3.2品牌创新内容.....................................................................................................374.3.3品牌创新的机制协同与整合...............................................

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