国际商务英语张永莉

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1、主编张永莉张中强上海财经大学出版社国际商务英语InternationalBusinessEnglish国际商务英语1国际商务英语InternationalBusinessEnglishUnitOneINTERNATIONALBUSINESS1.1WhatIsInternationalBusiness?1.2TheScopeofInternationalBusinessActivities1.3CommercialRisk1.4CommercialCredit1.5InternationalBusinessManagement1.6ABriefIntrodu

2、ctiontoWTO21.1WhatIsInternationalBusiness?1.1.1BasicConceptsonInternationalBusinessTherationaleforinternationalbusinessbetweennationscentersonspecialization,absoluteadvantageandcomparativeadvantage.国际商务英语InternationalBusinessEnglishAdamSmith:absoluteadvantageDavidRicardo:comparati

3、veadvantage(opportunitycost)※※31.1WhatIsInternationalBusiness?1.1.2ReasonsforRecentInternationalBusinessGrowthExpansionofTechnologyLiberalizationofCross-BorderMovementsOtherReasons国际商务英语InternationalBusinessEnglish41.2TheScopeofInternationalBusinessActivities1.2.1TradeinGoodsandTr

4、adeinServicesInternationalbusinessactivitiesconcernaboutthetradeoperationsofbothimportandexport,whichincludesthepurchaseandthesaleofbothvisibleandinvisiblegoods.Purchaseandsaleofvisiblegoodsiscalledtradeingoods,whilepurchaseandsaleofinvisiblegoodsiscalledtradeinservices.国际商务英语Inte

5、rnationalBusinessEnglish51.2TheScopeofInternationalBusinessActivities1.2.2InternationalInvestmentInternationalinvestmenthasacrucialimpactonanation’sbalanceofpayments.Whenforeigndirectinvestment(FDI)ismade,capitalentersacountry,enablingittoimportmanufacturedmaterialstobuildanewmanu

6、facturingplantandtopayworkers.FDIflowstodevelopingcountrieshavebeenheavilyconcentratedintwosectors.国际商务英语InternationalBusinessEnglish61.2TheScopeofInternationalBusinessActivities1.2.3CulturalConflictsinInternationalBusinessCulturalConflictinNegotiationCulturalConflictinMarketingCu

7、lturalConflictinBusinessAdministrationCulturalConflictsinBusinessPublicRelations国际商务英语InternationalBusinessEnglish71.3CommercialRiskThespecialriskelementsconfrontedininternationalbusinessactivityincludefinancial,political,regulatoryandtaxrisks.Thefinancialriskelementsinvolvebalanc

8、e-of-paymentsconsiderations,varyi