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1、南京航空航天大学金城学院毕业设计（论文）外文文献翻译系部管理系专业市场营销学生姓名唐敏学号2109064116指导教师袁昊职称助教2013年2月第11页共11页networkmarketingPeterKenzelmannAbstract:Today,mankindhasenteredtheeraofrapideconomicdevelopmentofe-commerce-basednetwork.Afullrangeofrapiddevelopmentandwideapplicationofcomputernetworktechnologyonconte
2、mporarysociety,butalsobroughtgreatchangestotheenterprisemarketingmanagement.NetworkMarketingthenewmarketingmethodstoadapttothechangesoftheeraofthedevelopmentofnetworktechnologyandinformationnetworks,ithaschangedthetraditionalmarketingconcept,marketingstrategy,marketing,waysandmean
3、s,willbecomethemainstreamofthecurrenteraofcorporatemarketing.ThefaceIhadmanyproblemsintheSMEnetworkmarketing,weshouldalsobeaclearunderstandingoftheinevitabilityofitsdevelopment,whichrequiresallaspectsofsynergyandcooperation,tobuildagoodnetworkconsumptionenvironment,andpromotetheco
4、ntinueddevelopmentofnetworkmarketing.Keywords:networkmarketingsalesmodelofnetworkmanagementmarketingplanningSME.1.NetworkMarketingTheoryNetworkmarketingisbasedonthetechnologyinfrastructureofcomputernetworktechnology,asrepresentedbyinformationtechnology.Computernetworksofmoderncomm
5、unicationstechnologyandcomputertechnologytotheproductofcombiningitindifferentgeographicregionsandspecializedcomputerequipmentforexternalinterconnectionlinesofcommunicationintoalarge,powerfulnetworks,thusenablingalargenumberofcomputerscaneasilytransmitinformationtoeachother,shareha
6、rdware,software,dataandotherresources.Andnetworkmarketingiscloselyrelatedtothecomputernetworktherearethreetypes:theInternet,ExtranetandIntranet.thetheoreticalbasisforthenetworkmarketing,theoreticalfoundationofnetworkmarketingisdirectmarketingnetworktheory,networktheoryofrelationsh
7、ipmarketing,marketingtheoryandnetworksoftwaretointegratemarketingtheory.2.Commonlyusedmethodsofnetworkmarketing1)SearchEngineMarketing第11页共11页1)Emailmarketingpermission2)OnlineAdvertising3)Webresourcecooperation4)Viralmarketing5)Amembership-basednetworkmarketing2.Therelationshipbe
8、tweennetworkmarketingandotherbusi
