资源描述：
《网络营销外文文献翻译》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。
1、南京航空航天大学金城学院毕业设计（论文）外文文献翻译系部管理系专业市场营销学生姓名唐敏学号2109064116指导教师袁昊职称助教2013年2月第1页共11页networkmarketingPeterKenzelmannAbstract:Today，mankindhasenteredtheeraofrapideconomicdevelopmentofe-commerce-basednetwork.Afullrangeofrapiddevelopmentandwideapplicationofcomputerne
2、tworktechnologyoncontemporarysociety,butalsobroughtgreatchangestotheenterprisemarketingmanagement.NetworkMarketingthenewmarketingmethodstoadapttothechangesoftheeraofthedevelopmentofnetworktechnologyandinformationnetworks,ithaschangedthetraditionalmarketingco
3、ncept,marketingstrategy,marketing,waysandmeans,willbecomethemainstreamofthecurrenteraofcorporatemarketing.ThefaceIhadmanyproblemsintheSMEnetworkmarketing，weshouldalsobeaclearunderstandingoftheinevitabilityofitsdevelopment,whichrequiresallaspectsofsynergyandc
4、ooperation，tobuildagoodnetworkconsumptionenvironment,andpromotethecontinueddevelopmentofnetworkmarketing.Keywords:networkmarketingsalesmodelofnetworkmanagementmarketingplanningSME.1.NetworkMarketingTheoryNetworkmarketingisbasedonthetechnologyinfrastructureof
5、computernetworktechnology,asrepresentedbyinformationtechnology.Computernetworksofmoderncommunicationstechnologyandcomputertechnologytotheproductofcombiningitindifferentgeographicregionsandspecializedcomputerequipmentforexternalinterconnectionlinesofcommunica
6、tionintoalarge,powerfulnetworks,thusenablingalargenumberofcomputerscaneasilytransmitinformationtoeachother,sharehardware,software,dataandotherresources.Andnetworkmarketingiscloselyrelatedtothecomputernetworktherearethreetypes:theInternet,ExtranetandIntranet.
7、thetheoreticalbasisforthenetworkmarketing,theoreticalfoundationofnetworkmarketingisdirectmarketingnetworktheory，networktheoryofrelationshipmarketing,marketingtheoryandnetworksoftwaretointegratemarketingtheory.2.Commonlyusedmethodsofnetworkmarketing1)SearchEn
8、gineMarketing第2页共11页1)Emailmarketingpermission2)OnlineAdvertising3)Webresourcecooperation4)Viralmarketing5)Amembership-basednetworkmarketing1.Therelationshipbetweennetworkmarketingandotherbusine
