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1、南京航空航天大学金城学院毕业设计（论文）外文文献翻译系部管理系专业市场营销学生姓名学号2109064116指导教师职称助教2013年2月第11页共11页networkmarketingPeterKenzelmannAbstract:Today,mankindhasenteredtheeraofrapideconomicdevelopmentofe-commerce-basednetwork.Afullrangeofrapiddevelopmentandwideapplicationofcomputernetworktechnologyoncontemporarysociety
2、,butalsobroughtgreatchangestotheenterprisemarketingmanagement.NetworkMarketingthenewmarketingmethodstoadapttothechangesoftheeraofthedevelopmentofnetworktechnologyandinformationnetworks,ithaschangedthetraditionalmarketingconcept,marketingstrategy,marketing,waysandmeans,willbecomethemainstrea
3、mofthecurrenteraofcorporatemarketing.ThefaceIhadmanyproblemsintheSMEnetworkmarketing,weshouldalsobeaclearunderstandingoftheinevitabilityofitsdevelopment,whichrequiresallaspectsofsynergyandcooperation,tobuildagoodnetworkconsumptionenvironment,andpromotethecontinueddevelopmentofnetworkmarketi
4、ng.Keywords:networkmarketingsalesmodelofnetworkmanagementmarketingplanningSME.1.NetworkMarketingTheoryNetworkmarketingisbasedonthetechnologyinfrastructureofcomputernetworktechnology,asrepresentedbyinformationtechnology.Computernetworksofmoderncommunicationstechnologyandcomputertechnologytot
5、heproductofcombiningitindifferentgeographicregionsandspecializedcomputerequipmentforexternalinterconnectionlinesofcommunicationintoalarge,powerfulnetworks,thusenablingalargenumberofcomputerscaneasilytransmitinformationtoeachother,sharehardware,software,dataandotherresources.Andnetworkmarket
6、ingiscloselyrelatedtothecomputernetworktherearethreetypes:theInternet,ExtranetandIntranet.thetheoreticalbasisforthenetworkmarketing,theoreticalfoundationofnetworkmarketingisdirectmarketingnetworktheory,networktheoryofrelationshipmarketing,marketingtheoryandnetworksoftwaretointegratemarketin
7、gtheory.2.Commonlyusedmethodsofnetworkmarketing1)SearchEngineMarketing第11页共11页1)Emailmarketingpermission2)OnlineAdvertising3)Webresourcecooperation4)Viralmarketing5)Amembership-basednetworkmarketing2.Therelationshipbetweennetworkmarketingandotherbusiness
